How effective are webinars as far as training employees are concerned? The answer to this is determined by the manner in which you do your webinar. It can either be effective or not.
As it stands now, at least 60% of all internet marketers across the world make use of webinars in selling their content. This is an indication that conducting webinars is a trend that has been on a constant increase in digital marketing. The same trend can be applied when it comes to training employees. Instead of meeting one on one with your employees for training, it would be easier to engage them in a webinar and still achieve the ultimate goal.
However, as much as webinars are considered an easy tool for training, proper planning must be put in place. Only through a well-planned webinar, you will be in a position to fully engage your employees in a fruitful training.
Here are guiding pointers on how to successfully train your employees through webinars:
1. Choose The Right Platform
You are bound to come across so many webinar platforms on the web. However, not all can facilitate good webinar. The platform you choose should be friendly enough for you and your trainees. Click meeting, for instance, provides both trainers and trainees with a webinar software that has all features deemed necessary for webinars. A good platform means there is seamless communication between you and your trainees.
2. Understand the Key Engagement Elements of a Webinar
There are a couple of elements that a webinar can involve in conveying the message to trainees. Some are awesome, but others may not give the intended results. With the right tools, you are assured of holding a successful webinar.
Visual slides, relevant content, interaction, and a vibrant speaker are the prime elements of a webinar that you should concentrate on. The research indicates that visual slides contribute 15% to the success of any webinar. Relevant content contributes 38% to trainee engagement. Active interaction, on the other hand, accounts for 15% as far as trainee engagement is concerned. A passionate and energetic speaker is bound to boost engagement and ultimate success of a webinar by 32%.
Having noted that, you should be in a position to plan for a well-articulated webinar with all the strong elements present. The aforementioned elements work collectively in ensuring that the webinar you are carrying out is indeed successful to the core.
3. Include A Q&A Session
Over 15% of webinar advocates consider interaction as the most important tool for making everything successful. In this regard, a Q&A session should be part of your webinar. Note that the only difference between a webinar and an actual class is the means through which lessons are passed. In this regard, the degree of interaction in a webinar should be on the same level or even higher as compared to actual classes.
Research confirms that 92% of webinar trainees say yes to Q&A session. Only 8% of surveyed people consider Q&A as not that important. In the process of a question and answer session, trainees are able to understand what the trainer is saying. It is a good chance for trainees to ask for clarification. It would be best if you spare a moment of your webinar time and dedicate it to Q&A. It will work ideally for boosting the effectiveness of training.
4. Choose An Ideal Span For Your Webinar
The duration of your webinar matters a lot in determining if your trainees will understand everything or not. Arguably, a webinar should neither be too long nor too short. The duration should be very friendly for all participants. Just like normal classes, a webinar should be considerate when it comes to time. A balance between trainee understanding and time must be struck adequately.
According to the Slideshare research, 44% prefer webinars that do not go beyond 45 minutes. 41% opt for webinars that do not exceed 30 minutes. 10% consider webinars that go beyond 60 minutes not to be ideal. 5% opt for webinars that are below 20 minutes.
From the above study, it is clear that the longer the webinar, the less concentration you will get from your trainees. Short webinars, on the other hand, compromise the general understanding of trainees. In this view, it is only good to organize a webinar that is not too long or too short. 45 minutes is just fine for your webinar.
5. Create Short and Concise Notes
As the head of the training session, you should aim at conveying all your points clearly and fast. In this regard, it is necessary to have concise and short notes on what you plan to tell your trainees. The idea here is to deliver as much information as possible within the scheduled time. Remember that you have already defined the duration of your webinar, hence you must stick to your schedule. You cannot go beyond the scheduled time.
With shorthand notes, it will be possible to guide your trainees through flawlessly and within the given time. It is also a good way of keeping everything organized.
6. Keep Your Audio Crystal Clear
It must occur to you that audio is even more important than visuals. What does this mean? It simply means that your main priority should be to enhance your audio. The easiest way of explaining the textual content in your webinar is through clear audio. The video is only an enhancement that aids in making a webinar real.
The device that you use should not have issues in collecting and transmitting audio. Also, the webinar tool that you use should be good in providing clear audio to the trainees. Distortion of audio may ruin everything and the intended message may not be driven home.
Conducting a successful webinar is always a question of choosing the right tools. It is a question of utilizing all available tools in training. Make sure you use all the tips above to ensure your next webinar with employees is a success.