Nowadays methods of reaching an audience have been completely changed. There is no use in placing an advertisement in big newspapers or just on the street. Of course, you should not forget about these channels of the promotion, but there are more effective ways which can help you to make your business more well-known.
First of all, directories are your best friends. It is one of the simplest ways to promote. You just put all contact information (phone, e-mail, address) and a link to your business web-site. There are a few popular directories which you have to consider: Google my business, Bing places, Yellow pages, eLocal, Submit express, Super Pages, Map Quest etc. Maybe, there are also some web-sites which are widely used in your very region. So, don't forget about them as well.
The next thing which is going from the first paragraph is your website. Only several people will call you by phone. It is easier for them to fill a requested form and get necessary information crawling on web site by themselves. So, the main point is that your website has to attract people and give a relevant content. Your aim is to make a user to stay longer on the website. If you are interested at some good examples, check a few well prepared websites like equinoxelifecare.com which provides home care in Montreal.
Don’t forget about using social media channels like Facebook, Twitter, LinkedIn etc. They are free for everyone and here you can find a lot of prospectives like hashtags, groups, reviews, locations. Alternatively, you can think about posting videos on YouTube. It is a great resource for promotion on the web. If possible, you can create useful video tutorials, for example. Moreover, it is high time to produce social advertisements that refer to your brand. There are a lot of great examples from Adidas or Procter and Gamble. Yes, they are quite huge corporations and it can be a little expensive for a small business. But, anyway, it is a nice idea for the future plan.
Continuing with the topic of websites, think about creating a blog. People are not interested in watching annoying ads. It is more valuable to create appropriate content. Moreover, it is about your authority which is very important for Google and your relevancy. Also, it is a long-term strategy which can help you to become a 'monster' (in a positive sense) of your industry. For example, if you provide nursing and medical services, write useful articles about advantages about the home care or the life care planning.
This list can be really endless. Every day we face new channels of promotion and it is a big fault to not use such opportunities. Only following modern techniques can make you closer to the potential audience and increase the benefit.