How Pfizer Is Embracing IBP

We sat down with George Samman, Director of Operations at Pfizer


George Samman currently serves as a Director of Operations within the Medical Affairs Platform Strategy (MAPS) Operations & Effectiveness group, supporting various Medical Affair activities at Pfizer Inc., with a specific responsibility of overseeing operations in relation to Medical Publications. 

We sat down with him ahead of his presentation at the S&OP Innovation Summit, taking place in Las Vegas January 25-26 2017.

How did you start your career?

I started my career at Pfizer in 2004, shortly after the completion of my Doctor of Pharmacy (PharmD) degree in 2003 from the Ernest Mario School of Pharmacy, at Rutgers University. The majority of my tenure at Pfizer Inc. has been spent in providing project management and operational support within the Medical and Clinical Affairs domain, supporting various cross-functional teams across many therapeutic areas.

Do you think IBP has gained in importance in recent years? If so, why?

Over the past couple of years, we have noticed an increased focus toward more integrated business planning (IBP) as a result of various drivers, both internal and external, that have posed an impact on the operational aspects of the business. Several industry trends that are noteworthy are, increases in healthcare government policies, increased interest in collaboration and integration activities, globalization trends, rise and impact of social media on patient education, and shifts in the therapeutic paradigm with increased emphasis on patient care. All of these variables have resulted in more concentrated and focused efforts for adequate and efficient use of limited and, at times, diminished resources. While we have made great strides in ensuring integrated planning is occurring at all levels, one factor that remains front and center and highly contributes to the success of implementation, is communication. As operational professionals, we play an integral role in ensuring effective communication is done at all levels, to ultimately result in successful implementation of the task at hand. Furthermore, we have an obligation to understand the ultimate goals of the business and evaluate ways of doing things more efficiently, while ensuring compliance with company policies and procedures.

What will you be discussing in your presentation?

The focus of my presentation will be on the implementation of a financial module, included in the Publication Management Tool – Datavision – which allows for a more streamlined and effective way to managing the budgets associated with medical Publication activities. This implementation has resulted in a reduction in manual and time-consuming processes, while providing real-time financial information that can be communicated and used, by the teams, for effective decision making and determination of resource allocations. 

You can hear more from George, along with other industry leading S&OP practitioners, at the S&OP Innovation Summit. To register your interest, click here.


Image courtesy of Roman Tiraspolsky/

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