There has been a lot of debate on the internet about long-form and short-form content and which type of content businesses need to create to better engage with their readers.
Needless to say, short-term content is losing its value and is no longer a preferred choice. Long-form content is the new dominant content type it is what almost every other content marketer recommends, such as Neil Patel. Not only does he support long-form content but he has shown it repeatedly how he grew his blog to 100K organic visitors a month with the help of nothing but long-form content.
This might be convincing for some of the businesses but there are other reasons to use long-form content. Here are a few data-driven reasons how long form content will help your business.
Are you struggling to rank higher in search results than your competitors? If so, long-form content is the answer. Long-form content ranks better in search for several good reasons.
SERPIQ analyzed top 10 results of several search queries and found that posts with word count higher than 2000 words rank consistently on top 5 results. One simple explanation for this is that long-form content naturally ranks for several long-tail and LSI keywords that you don’t even add in the content.
Another reason why long-form content ranks better is due to low bounce rates. Visitors have a lot to read on your website and this is what makes them stick. Low bounce rate coupled with better CTR improves ranking because these are the two major metrics that search engines use to gauge what their users like.
Increase in engagement
Long-form content increases user engagement. If the content is interesting and not just fluff, it will increase average time on site which is an indication of higher engagement. For instance, this post has the highest time on site which is 14% higher than the average time on site for all the other pages. This is because the post is long-form, data-driven, and interesting.
Long-form content alone won't boost engagement and readership; it has to be awesome. Else, it will not have the potential to keep readers hooked and read the full post.
Statistics show that long-form content earns more backlinks – naturally. You don’t have to reach out to people and beg for links. No, you don’t have to do it. Your content will speak for itself. People will link to it because it is detailed and something worth linking to.
Even if you've to reach out to fellow bloggers for backlinks, long-form content makes it easier. You've something worth-showing.
You cannot ask an influencer to add your short post in their resource page just because you wrote something. To be there, you have to have something that is so persuasive and detailed that they cannot deny your request.
Social media activity
If you need more likes, shares, and tweets, long-form content is what your blog needs. Blog posts that have 1500 or more words get 68% more tweets and 22% more Facebook likes.
Long-form content is what readers like and they share it with their friends. Nobody likes sharing an incomplete post with one’s friends. I mean, you won’t share an article on weight loss tips on your Facebook profile that only tells you to do exercise.
However, if you see an article that has listed well over 15 different step-by-step weight loss tips with images and videos, you’d definitely share it. It is not just the content – it is how you present it.
Long-form content alone won't do anything unless you give it your best and come up with something that’s better than everything else that’s already out there. Your content has to be exceptionally well-written, detailed, flawless, and interesting so that it delivers.