The concept of BYOD, or Bring Your Own Device, policies are gaining momentum and are becoming increasingly popular with companies and sales representatives. It has become one of the cornerstones of any business to business sales reps. There are many benefits to this type of strategy that ranges from simply keeping your field reps happier, to actually saving your company some money. But you should also be aware that there are some drawbacks to this type of system. Read ahead to find out more about how field sales representatives are taking advantage of BYOD policies and the benefits and drawbacks of a BYOD system.
For field sales representatives, BYOD policies are a natural fit. In one device they can have a plethora of information at their fingertips, such as client information, price lists on products, promotions, as well as the ability to place an order or receive returns, collect the necessary signatures, work offline when the internet is unavailable, optimize travel routes saving time and money, and so much more. As you can see this type of policy empowers your field representatives to conduct a variety of tasks from their mobile devices, which consolidates time and gives them some breathing room to establish strong relationships with clients and customers as they won’t feel that they are in as much of a time crunch.
Benefits of BYOD
There are many benefits to implementing a BYOD policy for any company. First and foremost, there is huge potential cost savings because you won’t be wasting money on corporate phones and other communication devices and technology. Additionally, it can cost a lot to replace outdated or broken technology, but by allowing your employees to bring and use their own devices you can be sure that they will have more up to date technology without incurring this cost.
Secondly, it actually makes your employees happier since they will be able to use a device that they are familiar with. It can make the work they are doing more enjoyable and less mundane or frustrating. They also don’t have to switch between their personal devices and company owned ones, thereby also streamlining their work and communication. This type of company policy is also fantastic because it creates more flexibility for your field sales representatives as they won’t have to travel with several different devices in order to satisfy their home and work needs.
BYOD policies are also beneficial in the fact that they can greatly increase productivity. By allowing employees to use a device they are more comfortable with rather than one the company dictates they use, they will actually be able to work more efficiently. It can even make the work more enjoyable, therefore making them more productive. And as an added bonus, BYOD policies often help support mobile and cloud focused IT strategies. What this means for employees is that they can access their work from their personal devices any time, anywhere, so that they can continue to work even during times when they may not normally be able to.
Drawbacks of BYOD
While there are many fantastic benefits to a BYOD policy there are also some drawbacks and risks to consider. First and foremost is that you will have to be able to support many different types of devices which can make it difficult to mitigate an issue should one arise. And there may also be more devices at the office than there would be if the company provided the tech which means possibly more strain on the Wifi and network. Secondly, you won’t have any control over what is on the device which makes it difficult to enforce security. And last of all, it can create security risks as employees then take their devices home and some company data may still be on them, thereby increasing the risk of a security breach. Additionally, it makes it much more difficult to enforce certain compliance regulations such as HIPPA or GLBA since the device is not owned by the company.
As you can see there are many ways in which field sales representatives can use a bring your own device policy to their and the company’s advantage as well as some huge benefits and a couple of drawbacks. How you implement your organization’s BYOD will determine the success or failure of this type of system.