How do we take advantage of voice search?

Implementing new tactics to keep up with an ever growing digital trend

16May

Hey Siri, how many voice searches are carried out per day?

Whilst Siri doesn’t actually know the exact answer and has a simple reply of “Here’s what I found on the web for how many voice searches are carried out per day.” I have saved Apple the time of adding this particular search string to their inventory.

So, Apple, if you’re reading - here is a heads up! Google CEO Sundar Pichai told us that 20% of its searches are via a mobile app.

To break that down, Google has 3.5 Billion searches per day, 50% of which are carried out by a mobile device, meaning that more than 350 million searches per day are carried out by voice.

So, what does that mean for search in the future?

Well, as Google has almost 75% of the market share of all search engines I’m going to focus on Google in this particular instance.

With the increasing popularity of voice search by using products such as Amazon’s Alexa and Samsungs Bixby, we will notice a considerable rise in voice search traffic over the next coming years. Which, yes, this means we need to tailor our SEO approach to ensure we capture as much traffic as possible when users are presented with search results.


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How do we do that? Simple. More recently, Google has been changing algorithms to eliminate the use of “black hat” SEO methods, such as keyword stuffing and PBNs. Google Panda made a huge change in the industry by introducing the Google Panda update, which drew a line under poor quality content and prevented them from ranking. 

More and more updates are about content. For example, Googles most recent algorithm changes focused on content relevance. With the direction of quality content, we must ensure that a more natural approach is taken to voice search when writing on our sites. A more natural approach needs to be considered, factoring in conversational language.

Whilst it’s pretty simple to have a conversation with yourself, there’s another smart way to ensure you’re showing in the SERPs for voice searches.

Long tail keywords are prime for capturing voice search traffic. Whilst typing keywords into a search engine when using your computer are shorter, you’re more likely to ask a question by voice search as you would in a conversation.

That, or a longer version of what you’d be searching for on a computer. Why? Because talking is easy. A lot of us can’t get enough of it.

For example, if you’re typing a search term into Google, you’d end up with something similar to “Watch repair London”, but with voice search, you may instead ask “Where can I get my watch repaired in London?”.

We will start to imagine our search applications as a friend rather than a tool. (Although, I can’t say Siri will be good company at the cinema)

If everyone is asking questions in their voice searches, we need to be placing questions on our sites. Are there any better ways to naturally incorporate this than a FAQs page? Of course not! Up until this point, I’ve never found a use for FAQs page as I wanted potential customers to ask me the questions so I could build a relationship with them.

As it’s now a partial ranking factor, the benefits are enormous.

Making the most out of review platforms

Search engines take into consideration many factors when placing websites in the SERPs.  MOZ carried out a survey on local SEO and organic search ranking.

Their findings showed that online reviews make up to 10% of their decision to rank results. So, by using platforms such as Yelp, Google My Business, Facebook and Trip Advisor, we could be soaring our way to the top for voice search results.

I would say that if you’re not taking advantage of these platforms, you could be missing valuable brownie points with Google.

Should everyone optimize for voice search?

I’m going to go out on a whim here and make the statement that everyone should optimize their site for voice search to some extent. However, specific businesses will benefit from voice search optimization over others.

Voice search is notably popular with the younger demographic.

58% of 14-29-year-olds use voice search on their mobiles. So, if your target audience is within this demographic, the results could be significantly beneficial.

Making sure you’re properly optimized for search is crucial as voice search is becoming creasing popular.

It is estimated that 50% of searches will be voice search by 2020.

What tactics are you taking to make sure your voice optimized?

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