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How Digital Printing Has Improved The Industry

Digital printing has completely revolutionised and improved the print industry

14Jul

Today, the world of digital printing is open to everyone, from the individual at home who wants to print photographs, right through to top corporations. As overall print quality has improved, the implications of digital printing have also become much clearer.

Quicker printing

Digital printing has improved the industry in terms of getting fast results. If you need a print job in a hurry, then digital printing is your natural option. There is no additional set up, and the print quality is not altered due to a fast print speed. It is also the natural choice when you need bulk items printed incredibly quickly. 

Advanced print quality

Digital printing is by far the ideal printing solution for everyone. It is more advanced than that of lithographic printing and is a far easier way to print images of your choosing. 

Versatile printing methods

The best piece of news about digital printing is that it is the versatile option. You can print an image, text or just about anything else onto a variety of different surfaces and finishes. This includes ceramics, metallic and printing onto canvas.

Value for money

Digital printing methods offer great value for money. It takes less ink, less time and, as a result of this, you end up paying a lot less for your printing needs. Digital printers have also come down a lot in price over the years and are more compact than ever before. 

Wider range of colors

Today, consumers have more colors to choose from than ever before. With such a rich color palette, companies and individuals alike can now create a truly personalized image that reflects their brand or simply an image that is a true personification of a loved one. Pantone alone has a staggering 1,867 color options.

Interactive projects

Advanced techniques, such as the use of thermo colors, can create a truly interactive print process. We only have to look at gin brand Bombay Sapphire's illuminated pancaking to see how print projects are becoming more interactive. The printing of interactive QR codes is also a revolutionary idea. For the individual at home, the digital print process can still be interactive as these individuals are part of the print design process. 

Craft skills are still important When it comes to the world of digital printing, the individual behind the design or photograph is still important. The technology may have come a long way but without the skills needed you won't get your desired image. Many companies today offer online tutorials and step-by-step guides when it comes to designing and then printing your chosen image, onto whatever material you choose. 

Stunning photographs

The world of digital printing has enhanced the way in which photographs are printed. Today, photographs are now of a much higher pixel ratio and are sharper and more defined as a result of this improved technology. It also means that photographic images can now be printed onto canvas, cloth, and ceramics.

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