Where are you focusing your energy when improving SEO ranking of your site? Many people focus most of their time on keywords only. However, if your job has been diligent when it comes to keyword optimization but the results are not there, you may have to consider other factors that are affecting your ranking.
Algorithms of the search engine do not just rate keyword relevance of pages and metadata for the user’s search terms but also evaluates info like the time taken by users on the site, broken links, bounce rate, outbound, and inbound links, and viewed pages.
Getting your users to be on your site and interact with the content will boost your ranking and can do this by improving the usability and experience of the site.
Publish relevant content
Content with quality is the first driver of the ranking of your search engine and you cannot substitute great content. Content created for increasing traffic of your site should be great to improve the relevance and authority of the site.
Identify and use keyword phrases for all your pages. Think about the way the reader may search for that page and then use the phrases repeatedly throughout the page. You can use it twice in the closing and opening pages, and then about four times through the remaining content.
Do not forget to utilize italics, bold, emphasis tags, and heading tags to highlight phrases of the keyword; but do not do it exceedingly. You want the writing style and language to read in a natural way. Do not try sacrificing good writing skills for your SEO. The best pages are for the user and not for the search engine.
Update this content continuously
You may have noticed that content is the best for SEO. Search engines also know content is the king. Content which is updated regularly gets viewed by the search engine and is an indicator of the relevance of the site and continues to keep it fresh.
While designing the site, every page has space between heading tags to insert content about the page or metadata. If you have a site relying on CMS, there is an already populated data for you by the UMC team.
This one bears the responsibility for the displayed page titles on top of the browser window as a headline in the search engine results. It is a very crucial metadata on the page for ranking. For owners of a CMS site, the team has come up with a system for creating a meta title for your page.
Visit Innovation Enterprise's Digital Marketing & Strategy Innovation Summit in Beijing on November 21–22, 2018
This is the textual description that the browser will utilize in the page search return. Think of the window display of your site - an appealing and concise description of the contents within, with the goal of encouraging individuals to enter. The right Meta description will just have two sentences.
This is the most rarely used ranking tool for SEO. Nonetheless, you have to know the keyword phrases you have so that it does not hurt adding them on the metadata of your keyword. It is crucial to include different phrases. The general rule is keeping eight phrases and each phrase should have a maximum of four words.
You need to put your focus on using SEO tools to create relevant tools in the text. In the place of using “click here” links, write out the destination name. “Click here” does not have value in the search engine beyond your URL, whereas a destination link may be having keywords and will also improve your ranking.
Utilize alt tags
Always describe your video and visual tags or any other alternative descriptions. They give search engines the allowance to find your page, which crucial for individuals using screen readers or text-only browsers.
You will not know if your work is paying off unless you use important SEO tools to track your ranking. Use the right ranking tools like Google Toolbar and Alexa to keep track of the rank of your page. Additionally, it is crucial to check the log of your referrer to see the way visitors are getting on to your site and the terms of search they are utilizing to arrive there.