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Have Google Just Democratized Gaming Analytics?

With Google Video Player Analytics, Google have broken the mold

31Mar

At the Game Developers Conference in San Francisco, Google may have changed the face of how developers work.

This is because they announced Google Video Player Analytics, a product that will give data back to developers to help them both improve their games and maximize their income from them.

The new platform allows people to view many of the most important analytics revolving around their games, from the amount of money it is making, to where people are getting stuck and frustrated with the game.

The need for this kind of product is clear, there are thousands of developers on Android devices (it is predicted that 3 of every 4 Android users plays games on their phone) and it has never been easier to put together a simple game that could potentially make millions.

Think about how successful flappy birds was and you can start to see the appeal of becoming a developer.

In fact during the past 12 months, Google has paid out over $7 billion to their developers. This shows how much potential there is to make money through this platform.

In order to make the most money from this, developers need to create the best games, and the data provided through Google Video Player Analytics will allow developers to do just this.

Whether it is increasing the amount of spend whilst in-game or improving a game to justify a higher purchase price, the data relating to how people are interacting with a game will allow this to happen.

Not all developers are going to initially make millions from their games and so many are not going to be able to have the best possible in-app analytics. We have seen through large developers such as King, that this kind of work can pay huge dividends. From knowing when to incentivise players to finding out bugs that regular testing would not find, analytics plays a huge part in game design.

Through this platform, Google will be making gaming analytics available to everyone, meaning better games, more money for the developers and more money for Google. It is a fantastic idea and if it takes off as it should, could totally redefine the way that games are developed in the future. 

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