
1. What percentage of consumers plan to spend more on holiday shopping this year compared with last year?
A. 10%
B. 15%
C. 20%
D. 25%
2. What percentage of consumers plan to spend less on holiday shopping this year compared with last year?
A. 15%
B. 19%
C. 24%
D. 28%
3. On average, how much will consumers spend on holiday shopping?
A. $226
B. $510
C. $718
D. $947
4. What percentage of consumers will spend more than $1,000 on holiday shopping?
A. 10%
B. 15%
C. 20%
D. 25%
5. What percentage of consumers plan to spend 50% or more of their holiday gift dollars online?
A. 26%
B. 35%
C. 51%
D. 60%
6. In 2013, 55% of consumers said they were likely to shop on Black Friday. How many plan to do so this year?
A. 51%
B. 55%
C. 61%
D. 66%
7. What percentage of shoppers plan to shop on Thanksgiving Day and evening?
A. 30%
B. 35%
C. 40%
D. 45%
8. Rank the top four items on consumers’ holiday shopping lists this year, in descending order:
A. grocery
B. gift cards
C. apparel
D. toys
9. How many holiday shoppers are concerned about receiving their deliveries from online purchases on time?
A. 25%
B. 36%
C. 49%
D. 60%
Answers: 1–D; 2–B; 3–C; 4–B; 5–C; 6–D; 7–D; 8–B, C, D, A; 9–C