Google Glass - An Innovation Failure or Merely Requiring Reinvention?

Analysing the first instalment of the Google Glass


Yesterday was the last day that you could purchase the Google Glass, meaning that the glass experiment, for the time being, has stopped. Although Google insist there's a new model in production, it could be some time before the new instalment is released. The Google Glass was released in early 2013 and has been met with a divergence of opinion ever since its inception.

There seems to be a fine line between whether the product has been a complete and utter failure or a necessary evil that's needed to spark the wearable revolution. The product's been surrounded with controversy ever since the Google Glass was brought to the consumer market, with the device being banned in bars, cars, cinemas, hospitals, banks and casinos due to the product's ability to take photos covertly.

There is however no doubting that the Google Glass has sparked activity from its competitors, with Sony's SmartEyeglass prototype being just one example of this. Tesco have also recently released a Google Glass application that gives users the opportunity to search and scan for products by looking at the products on the shelves.

If Google do indeed develop the Glass further, there's a chance that they'll look back at their first Glass instalment and think that the product wasn't quite ready for consumption. At £1,000, the only people that were likely to buy the Glass were tech-enthusiasts who pride themselves on being first adopters.

Ultimately, the Google Glass was destined to fail because it makes people feel uncomfortable. Those who enjoyed the functional capabilities of the Glass will hope that the next design will have the digital display integrated as the current offering needs to be streamlined if it's to be successful.

Google will feel that the initial offering was necessary to get the feedback that it needs to improve. The design aspect of the Glass is absolutely imperative and the second instalment of the Glass will need to seamlessly fit in with its users lives.

Unfortunately for Google, when they release their next edition of the Glass it's likely that they will have more competitors, with Sony and Toshiba just two companies that are likely to be hot on Google's tails. It's true that the Glass didn't workout how Google would have wanted in an ideal world, but the feedback will unquestionably be essential to the Glass' development. 


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