Google brings AR to Search

The tech giant announced the new features that will provide users with "a sense of scale and detail" at its I/O conference


Google has announced that it is bringing augmented reality (AR) to Google Search, arguing that "sometimes the easiest way to wrap your head around new information is to see it".

The search giant revealed the new features will overlay information and content onto users' physical surroundings allowing them to "view and interact with 3D objects right from Search" giving users "a sense of scale and detail". Google will be rolling out its new AR features later this month.

The company made the announcement during a keynote at its I/O conference during which a few examples of how the features could be used were shared, among which was helping users understand the "scale and detail" of a shark.

"It's one thing to read that a great white shark can be 18 feet long. It's another to see it up close in relation to the things around you," Google explained in a blog post. "So when you search for select animals, you'll get an option right in the knowledge panel to view them in 3D and AR."

The company is working with several organizations, including NASA, Samsung, Visible Body and Wayfar, to deliver their content on Search using AR, so users can better understand the information provided.

"Whether you're studying human anatomy in school or shopping for a pair of sneakers, you'll be able to interact with 3D models and put them into the real world, right from Search," Google said.

Why the hyperscale data center market is set to soar small

Read next:

Why the hyperscale data center market is set to soar