Over a billion people use YouTube, which accounts for nearly one-third of all Internet users. If you operate a business, it makes sense to use YouTube as part of your marketing strategy.
Unfortunately, it’s not good enough to just post a video on YouTube and wait for the views and subscriptions to come in. You need a solid marketing strategy to help get you going. Here are five tips to help you get your brand noticed on YouTube.
Tailoring your video for SEO (search engine optimization) will make it easier for people to find your videos through Google. YouTube allows you to provide a title and description for each of your videos. You can also add appropriate tags.
Your video description should be at least 200 words, and it should contain long-tailed keywords. This will improve your chances of getting a favorable ranking on Google.
Make High-Quality Videos
You started your business because you recognized a need in the market for your products and services. Just as your business is designed to solve your customer's’ problems, your video content should address your customers’ needs as well.
Each video should be engaging, compelling and helpful to prospective clients. Here are some video topics to consider:
2. Frequently Asked Questions
4. Slide-Show Tutorials
Don’t Forget Your Call-To-Action
When a user likes, comments or subscribes to your YouTube channel, you know that you’re making successful videos.
However, don’t wait for users to do these things. Incorporate a call-to-action within your videos. Don’t be afraid to ask your viewers to like, comment or subscribe to your channel. You can even include annotations in your videos, inviting the viewer to click on links that will direct them to your website.
Customize Your YouTube Channel
If you just use the default settings and designs that come with your YouTube channel, why should anyone take your brand seriously?
Your YouTube channel doesn’t have to be just 'a channel.' It can also serve as a second website that reinforces your brand image. Customize your background and select colors that are in sync with your brand colors.
The more customized your channel is, the more seriously people will take you.
You should also consider making a playlist, which will allow you to organize your videos. You can create a playlist of any videos, whether you actually created them or not. However, the best use of this feature is to create a playlist of your most popular videos or of videos that best exemplify your services and products.
For example, if you offer a spanish captioning service, you could create a playlist of videos that showcase the different features your service offers as well as examples of your captioning services in action.
Promote Your Videos on Social Media
There’s no question that social media is a great way to increase your YouTube viewership. Here are some social media platforms you can leverage in order to increase your brand awareness.
Every time you create a new video, create a blog article around it. Better yet, embed the YouTube video into the actual blog post.
With over a billion and a half users, Facebook is the popular social media platform on the Internet. Sharing your video on Facebook increases the likelihood that your video will go viral, which could lead to more site visits and conversions.
Twitter is the second most popular social media platform and is a great way to build connections with potential clients and customers. Tweet your videos and include a keyword-relevant hashtag to make it easier for Twitter users to find your profile.
These tips will help you go a long way towards building your brand identity on YouTube. The key thing to remember is consistency. You need to create, publish and share your videos on a regular basis. There are a lot of videos on the Internet. Do your best to make sure that yours stand out.