If you want your business to succeed, you have to go where your customers are and today, that usually means having a strong presence on several different social media platforms. Obviously, Facebook is the 800 pound gorilla on the social media scene, but in order to keep up, you’ll also want to be active on Twitter, Pinterest, Google+ and anywhere else that your target market spends their time online.
Establishing a presence for your business on social media is great, but in order to make the most of the potential of these platforms, you’ll need to do more than just build a profile. The following 5 tricks can help your business to build brand recognition, drive traffic and ultimately, generate revenue through these online contacts with consumers:
1. Learn to take a compliment (and share it):
When people leave positive feedback about your business on Facebook, don’t leave it to languish in the comments thread at the bottom of the page. Make these comments visible to everyone by featuring them as part of your timeline. It’s easy. Go to your activity log, then click on the 'posts by others' link, then click the pencil icon on the right hand side of the post you want to feature; a drop down menu will appear. Then just check 'allowed on page' and the comment will show up in your main timeline.
2. Find out what people share about your business:
You may or may not have an Instagram account for your business (although you should). Either way, the chances are very good that people are sharing images related to your business on this platform. Make it easy for people to share positive images by taking some photos and posting them on Instagram – don’t forget to use the 'Name this Location' and 'Add to Photo Map' features for your photos. Once you do this, you’ll be able to look at your image – and alongside it will be displayed other images of your business which have been shared on Instagram; hire closed captioning companies to make sure that users know exactly what all of your shared images are about. This helps you present your brand in a positive light and can yield valuable market research at the same time.
3. Format your Google+ Posts
Google+ gives users a variety of basic formatting options for their posts. You can bold text (by placing an asterisk before and after the text), italicize (by using an underscore before and after the text) or bold and italicize the text by placing your text in between the following characters: *_ _*. It’s an easy way to emphasize certain points and make your posts stand out – don’t neglect to use this simple, but powerful tool.
4. Brand your Twitter presence:
It’s vitally important for any business to have a presence on Twitter, but it’s even better if you can make your Twitter presence stand out by maintaining your brand identity on this social media platform. Some social media platforms don’t give users much in the way of customization options, but this isn’t the case with Twitter. You can change the font of your tweets, your background wallpaper and use custom colors for links and hashtags in order to give readers a branded experience when interacting with your business via Twitter.
5. Use Pinterest to reach out to your target market:
Pinterest is very well integrated with Google, Bing and other search engines; use this integration to your advantage by turning off search engine privacy for your business’ Pinterest account. This will allow your company’s profile and Pinterest boards to show up in search results. Pinterest has an enormous user base which skews young and female; if your company has any interest in this important demographic, this is one trick that you’ll definitely want to take advantage of.