Five Ways To Keep Scaling Your Business

Things to know when ensuring you don't scale too slow or too fast

23Apr

Scaling your business is tricky. Scale too fast and you could end up spreading your resources too thinly. Scale too slow and you could lose to competitors who are more agile and are better at exploiting market gaps than you are. Nevertheless, as a startup founder or business owner, it falls on your lap to make sure that your business continues to grow. Here are five ways to make sure it happens successfully:

Bring in New Talent

Your business' capacity is decided by the collective strengths and experiences of the people working behind it. If it's been months since you acquired new talent, then you probably lack the skills and know-how required to use new technologies and tools. By hiring new people, you usher in new perspectives on your business' future direction as well as new angles on existing problems. Their output can be used to realign your business in the right track. Start by investing more on your HR department. Make sure they have the manpower, budget, and HR software that they need to vet candidates carefully.

Find New Audiences to Target

Growing in sales and revenue requires finding new audiences to cater to. After all, you can only really sell so much product to a limited number of people before you eventually milk them dry. Finding new leads and converting them into paying customers, however, is easier said than done. Successfully targeting the right audience can be achieved by doing your homework and knowing your product's potential utility. Think about what other applications your product or service can be used for and then have your marketing and sales channels reflect that.

Continue Developing Your Product

No matter how good a product or service is, there is always room for improvement. Thinking that your product will remain unbeaten in its respective niche or industry is dangerously arrogant. As a smart entrepreneur, keep working on your product or service. Discover ways it can be refined, whether it's simply a more ergonomic handle or a more visually appealing hue. Even the slightest changes can bring about a substantial boost in your sale and revenue numbers.

Automate the Legwork

Entrepreneurs who resist technology can no longer survive today's business landscape. Companies are getting leaner and more efficient by the day. They are becoming sharper at performing tasks and making decisions, all of which is afforded by the technologies running in the backdrop. Set up your company's cloud storage to handle and store data more efficiently; set up training processes to alleviate the manual labor from your HR department; use a digital marketing platform to schedule the release of your social media posts and deliver more relevant content to your customers; set up your payroll system for rapid and accurate processing with minimal to no delays.

Invest in a Website

If you don't already have one, it's not too late to set up a website for your business. And while it sounds like an unnecessary cost that you can avoid, you should know that not having a website is actually costing you more money than having one. A website is your digital calling card that can reach all corners of the globe. So how much does it cost to make one? Some companies have reportedly spent hundreds of thousands of dollars to build and maintain a well-designed website. Fortunately, you don't need hundreds of thousands of dollars to come up with a website for your brand. Start off with a basic template from a content management system, such as WordPress. As your site grows in traffic, you can start extending and customizing it either by hiring contractors to work on it or learning the tools and tech yourself.

Consistent growth is the hallmark of any successful business. Stagnation can destroy a business from within as much as poor cash flow management and lack of an original idea. Use the five tips above to keep your business moving in the path of progress.

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