Any business, regardless of size or industry, has one goal - to make money. And while many enterprises are marketed with some altruistic flavor, at the end of the day, the majority of resources including manpower and time are used to increase sales and profits. With today's marketing campaigns directed towards the internet, it makes sense to find ways to bolster your web presence and, consequently, your web sales. Here are five ways to do just that:
Brush up on key statistics
Before you proceed to do any sale-boosting strategies, it's good to reassess the different kinds of metrics for measuring sales and growth. Web analytics software, leads, conversion rate, and bounce rate are all relevant data that can help businesses gauge their campaign's effectiveness. When counting leads, you can use email subscription, registered accounts, and contact form submissions to hone in on a precise number. Lastly, look for the exit rate on your current website. A low exit rate is ideal as this indicates traffic stays on your site longer, which leaves a higher chance of them purchasing a product or at least signing up for your subscription list.
Have a strong CTA
Call-to-action is a page element that strongly encourages your visitors to perform a specific action. An example would be a "Buy Now" button at the side of each product. A strong call-to-action is a great way to get your site visitors and app users to subscribe to your email list, add you up on social media, and share content with their circle of family and friends. To make your call to action stronger, make it more personalized and specific. It doesn't literally have to be addressed to each visitor, but it should take into consideration where they are in your sales pipeline, whether they are visitors and potential leads or recurring customers.
Make your site easy to navigate
A cluttered and confusing website or mobile app can deter visitors from browsing your platform further and possibly making a purchase. You want only key information to be the highlight of most of your web pages. Minimize navigation elements on your website to make it more user-friendly by removing any buttons, pages, and menu options that add little to no information. A minimalist approach to your website's design can make it easier to learn more about your business' offerings and, ideally, make a purchase. Some good design practices to keep in mind when designing your site include placing the logo in the top left corner, placing contact information in the top right, and having the main navigation across the top section of the website.
Integrate everything into a single platform
Having all your data in one centralized platform affords your business with a clearer and cleaner professional retail industry overview. Use technology to drive all the display and social marketing data into one easy-to-manage platform so you can easily find new customers and oversee dozens of marketing campaigns across different channels without exhausting your company resources.
Add to your existing offerings
One surefire way to boost your online sales is to increase the average order size. But customers only really need so much of one item at any given time, so you can't really expect them to buy a bulk order of ketchup bottles or hand sanitizers. What you can do is to add complementary products to your current offerings. For instance, if you are selling sports jackets, you can add accessories, such as timepieces or belts, to your website. Before you can increase order size, however, you need to foster trust between your business and its customer base. If people trust you, it's easier for you to move more products.
Boosting online sales isn't merely about raising prices or increasing order sizes. It's about fortifying your brand presence, increasing your sales funnels, and establishing yourself as a trustworthy and reliable business.