EU permits Apple to acquire Shazam

Apple has won antitrust approval to take over the music identification platform Shazam


EU regulators have concluded that the acquisition of Shazam by Apple would not harm the digital music streaming market and has approved the deal. Apple has expressed its intention of acquiring the popular music identification service Shazam in recent months which launched an in-depth probe into the possible issues with the deal.

The EU antitrust body has begun to intensify its scrutiny of tech companies in recent years due to the massive influence they possess. Most notably, the bodies decision to fine Facebook $128m following its failure to disclose its potential data merger with messaging app WhatsApp.

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In the case of Apple's acquisition of Shazam, the EU's concern was that Apple would be able to use its position and assets such as the iPhone and Apple Music to lure customers away from its competitors into its own music service. However, this week, EU regulators decided that there were no foreseeable problems with the deal and have given it the go ahead.

"Data is key in the digital economy," commented EU antitrust commissioner Margrethe Vastetager. "We must therefore carefully review transactions which lead to the acquisition of important sets of data, including potentially commercially sensitive ones, to ensure they do not restrict competition."

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