Digitally-driven workplaces key to job satisfaction

New research suggests digitally-driven workplaces foster productivity, employee wellbeing, motivation and job satisfaction


Technology evolution has led to a dynamic shift within workplace environments, according to research conducted by Randstad US.

In its report, Workplace 2025: The Post-Digital Frontier, Randstad found that job satisfaction is now influenced by an employer's approach to offering digital tools for employee development and support. The research was based on a survey involving 2,691 employees and employers, 800 C-suite leaders and department heads over the age of 18, and explored digital transformation, automation and the future of the workplace.

Jim Link, chief HR officer at Randstad, North America, said: "Our survey findings serve as a wake-up call to business leaders that their overall digital readiness would make or break them, as the digitally-driven expectations and needs of the modern workforce have changed.

"In fact, even the most time-honored frameworks for achieving fulfillment in the workplace, like Maslow's Hierarchy of Needs, need to evolve to include digital elements and how they can be used to deliver an exceptional employee experience."

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The report suggested technology and human connection can improve company culture and build stronger teams while creating a healthy work environment. Additionally, the research discussed the impact of digital strategy on Maslow's three basic human needs – basic, psychological and self-fulfillment.

While technology is said to be key to workplace satisfaction, the survey found that only 42% of companies acknowledge the benefits of digital and mobile tools. Candidates of the study were asked to rank physical aspects of their workplace which is of importance to them: 75% stating their laptop was of importance and 65% voting for fast internet.

In terms of psychological requirements, the majority of employees felt the need to acquire the latest digital and technology skills, with 60% stating that jobs now require sound technology knowledge. However, 45% said that their employers encourage skill development, but only one-third of employers offer opportunities for training or on-the-job learning. Moreover, 72% stated that face-to-face interactions with their bosses impacted their sense of belonging in the workplace. The survey also found that employees need human connection in order to reach their highest potential, which Maslow defines as self-fulfillment and peak personal growth.

"By ensuring the digital needs of employees are met on the basic and psychological levels at work, employers set the stage for better mentoring and leadership in the workplace," Link added.

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