Why does one learn something that is not yet relevant? Because it will be soon. Such is the case with digital marketing. In an ever-changing and ever-advancing world, it is more important than ever to stay up to date on the best strategies to drive the most traffic and the best traffic.
As a producer of content, one could create more posts, maybe try writing an e-book, and have phenomenal keywords and a great social media presence. All this is great, but without adapting to new, successful marketing tactics, it could all be for nothing.
Marketing trends shift just as fast as SEO tactics, and if a producer wants to have success in this age, they must be willing and able to adapt to the changes. Since trends change so quickly, it is harder than ever to stay on top of the marketing game. Producers may just want to write and create content, but if they want their content to be seen, they need to promote their business through inbound marketing. It is one of the best ways to promote a website to new consumers, and to do so without spending a lot of money.
How to Keep Up with the Changing Digital Environment
There are a couple of digital marketing trends that are being predicted for the upcoming year, and they are beginning to become more relevant in the market. Other producers are already using these methods with great success to promote their businesses, so now is a great time to join in the trends and use these methods to find success. Before a producer begins looking for new methods of digital marketing, it is necessary to review the basics of inbound marketing, so that the new methods can be better understood.
Simply put, inbound marketing is an approach focused on attracting customers through helpful and relevant content and interactions. The idea is that instead of focusing on buying ad space online and hoping to develop a client base through paid advertisements, producers instead generate interest in their business through natural interactions using precise and effective search engine optimization (SEO) and a strong social media presence. This method is meant to attract visitors to a user’s site naturally rather than trying to pull them in through outbound methods like using Google AdWords or a similar source.
Inbound marketing can be defined in four stages: Attract, Convert, Close, Delight. In the attraction phase, the focus is on doing everything to drive traffic to a website, with the hopes that the traffic will eventually become customers. This moves into the convert phase, where visitors are converted into customers. Converting a visitor into a customer requires great content on a website, for a reasonable cost. This pushes into the closing phase, where those purchases are finalized and consumers solidify themselves as paying customers. Automated marketing and email listings are most effective at this phase because the consumer is already invested in the content. Lastly is the delight phase. This is where producers continue to put out great content to keep their customers happy, and most importantly, returning.
Now that inbound marketing has been made clear, it’s time to begin discovering the biggest upcoming inbound marketing trends for 2018.
Guest Blogging Attracts New Consumers
What better way to gain viewers, followers, and consumers than to work with another successful producer. Inviting a guest blogger to do a piece on a user’s blog does not just bring the guest’s content, but there is a very good chance that consumers of the guest blogger will be brought to the user’s site, creating the possibility for a high conversion rate.
Alternatively, if a user is a relatively new producer, or does not have the great following they desire, guest blogging for someone else’s blog can bring traffic back to their own site, further creating traffic and interactions. Blogging is content, and good content, over everything, drives traffic. There are literally millions of blog posts each day, and with so much content out on the internet, drawing as much traffic as possible per post has never been so important.
Create Great, Long Content
Putting together a poor 500-1000 word article just to get content out is a very bad thing. While it is important to produce a large amount of content, the quality of the content is king. Consumers will not waste their time on a blog with poor content, so focusing on the quality of content is incredibly important.
Producing content, like anything, requires practice. Without putting in the time to learn what works, and struggling through the growing pains, users will not see the results they desire. That being said, without producing enough content, producers cannot expect their site to be successful. It is important to write amazing long content to rank higher in SERPs and drive quality traffic to your website.
All Good Forms Come to Pass
According to SandCrestSEO (an inbound marketing brand), there is no one way to create successful content, but every so often, one form of content creation spends some time in the spotlight, driving traffic at unbelievable rates and converting possible viewers into definite clicks and views. In recent years, made popular by several websites, the popular form has been a list of items pertaining to a particular thing. Think of articles telling consumers the best ways to do something, involving a list of many different ideas all related to that thing. This has been like gold for many posters, but unfortunately, like all good things, this form will eventually pass, and a new form will take its place.
What will always remain successful is a high rate of consumer interaction. A producer who can regularly be in contact with their consumers, learning their consumer’s desires and creating content specifically for them, will find success at a much higher rate than a producer who does not interact with their consumers. It is crucial to respond to interactions within a day or two at the most, to develop strong creator/consumer relations. Remember, each positive interaction will pay dividends!
Inbound marketing has gone through many phases since the inception of the concept, but what remains the same is that it is ever-changing, and those that want to use it successfully must be willing and able to change with it.