Delayed AR headset launched by Magic Leap

Magic Leap One AR headset finally begins shipping, but receives criticism for lavish price tag

10Aug

AR startup Magic Leap has released its long-anticipated Magic Leap One in six cities across the US. The "creator edition" kit has been marketed toward developers rather than to the mass market.

The company has cited its focus on developers as the reason behind the kit's current high price of $2,295. They have also released an addition "pro" version which includes an extra hub cable and access to a rapid replacement service that costs an additional $495.

This is in contradiction to company founder and CEO Rony Abovitz previous comment that the headset is "at the border of practicality for everybody".


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"Our whole thing with Magic Leap One is that we want people to realize this is what computing should look like – not [laptops], not TVs, not phones," he added in an interview with The Verge.

According to Crunchbase, the startup has raised at least $2.3bn since its launch which includes investors such as Google and Alibaba. The headsets are currently only available in Chicago, Los Angeles, Miami, New York, San Francisco and Seattle, but the firm has mentioned it plans on expanding to "many" more cities before the end of the year.

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