​Data Centre Hits The Digital Transformation Jackpot

Online trader is on a mission to become the spread bettor of choice


Amid the competing themes that swell the narrative around digital transformation, the data centre hasn’t always been at the top of the agenda.

Perhaps it’s not the most surprising of oversights; leaders in this particular space pride themselves on delivering an increasingly invisible infrastructure that chugs away in the background, while inevitably robotics and autonomous cars grab the headlines.

Yet as the underlying architecture powering the enterprise engine, awareness of the data centre’s role in steering the digitisation juggernaut is growing. As trends in data, cloud, and the IoT conspire to demand ever more from IT infrastructure in terms of speed, efficiency, and processing power, the most visionary leaders have risen to the occasion to cement their place at the epicentre of business transformation with the data centre at its heart.

Of course, the effectiveness in terms of the digital journey is very much dictated by the type of architectural approach chosen. The traditional three-tier system still influences an organisation’s wider strategy and performance, but here, the impact is usually more about obstruction than enablement. For example, the limitations of vendor lock-ins and inflexibility and latency of server and sans hardware can only sap innovation and hinder the progress of more ambitious visions and digital projects.

It’s an entirely different story when it comes to the enterprise cloud with web-scale engineering and its consumer-grade design and architectural approach adopted from the global cloud services of Google, Amazon, and Facebook. By offering flexible and bespoke IT capabilities that deliver simplicity and reliability all at a lower cost, it’s the kind of package that has become prerequisite for a business intent on pushing the digital boundaries.

And a particularly potent mix is the security and control that comes with a private data centre environment along with the agility and pay-as-you-grow scalability needed for a business to take more risks, and adapt more quickly and freely to market changes as they arise.

It’s an approach in evidence at online trading services provider, London Capital Group, as it stakes its claim to become the spread betting provider of choice by harnessing Nutanix enterprise cloud to reignite its trading platform with a state-of-the art makeover. Changing the procurement and consumption for the IT model, has enabled the business to buy what is required without the inconvenience and expense of storage and compute over-provisioning.

By giving its data centre a next generation overhaul, the result has turbocharged the breadth and quality of services available to the customer bringing trader information faster and achieving more reliable deal execution time, the ultimate Holy Grail of any spread betting business looking to gain an advantage in a fiercely competitive market.

In many ways, this particular transformation story has followed a familiar narrative. With the company’s existing infrastructure coming to the end of life, the scene was set for a complete overhaul. Yet that didn’t mean that the switch to a new proposition was a fait accompli. Indeed, however blank the canvas may seem, change is rarely taken lightly, however enticing the proposition, with most businesses torn between taking the leap into unknown territory or the comfort factor of sticking with more of the same.

Taking the plunge with technology which proves to be genuinely transformative, it is often triggered by a very specific concern. In the case of London Capital Group, it was an urgency for the system to be up and running as quickly as possible. With the speed and agility of cloud deployment offering a clear advantage over the six month time frame involved with more complex traditional architecture, migrating the company’s entire architecture onto this new platform became a no brainer.

And as one of the most prevailing themes of the digital transformation narrative and more broadly, the Fourth Industrial Revolution, speed was a predictable driver. The need for business leaders to respond quicker and smarter to service and customer demands and make faster decisions is an overriding challenge that must be met in order to thrive and indeed, survive. The more accelerated performance required is increasingly down to the powers of the enterprise cloud.  

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