Crowdsourcing - Key to 2015 Innovation

Crowdsourcing has become part and parcel of many companies innovation efforts, we look at what's in store for it in 2015


On December 31st, Mark Zuckerberg released a statement on his Facebook profile stating that he wanted to crowdsource his own personal challenge for 2015. In previous years he had challenged himself to learn Mandarin, wear a tie everyday and to meet one person who doesn't work at Facebook per day. This year, he's asking Facebook's users to crowdsource his new challenge, an even further indication of how important crowdsourcing has become.

Companies including Starbucks, Kraft and Unilever have crowdsourced projects in the last couple of years and 2015 is likely to be even more central to innovation in major companies. NineSigma, a leading open innovation provider, released findings which stated that 71% of companies expect investment in open innovation projects to rise in 2015. They also found that 68% of corporate executives say their company is using prize-based competitions to encourage innovation.

To add to this, PepsiCo and Reckitt-Benkiser increased their crowdsourcing endeavours by 325% and 200% respectively, whilst Ford crowdsourced a total of 11 projects, the most out of all global companies.

When combined, these figures demonstrate that open innovation through crowdsourcing is increasing on both an individual and organisational level and innovative crowdsourcing is likely to develop even further in 2015. Modularisation, whereby projects are outsourced in a way which means that they are separated into sub-problems is likely to be central, as is a higher adoption rate of mobile applications.

Crowdsourcing is likely to become far more integrated in 2015, with even higher adoption rates also expected within big companies. With its importance to innovation undoubted, undertaking crowdsourcing will clearly be of real importance for companies looking to encourage innovation going forward.  


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