Creating A Conference Room That Will Impress Your Clients

Your business pitch might be rock-solid, but what about the space where you're going to deliver it?


In the modern business world, presentation is the key - we all know that. From the way your brand speaks to its target demographic, to the story your office portrays, to your esteemed guests and business partners, the look and feel of your place of business can make or break the company.

One of the focal points of any office setting is the conference room. This is a place where major decisions are made that will define the future of your company, and so it is crucial that the design of the conference room is conducive to productivity. Here is how you can design a conference room that will impress your clients and facilitate long-term success.

Seating arrangement

First of all, your clients need to be comfortable. However, here lies a trap many entrepreneurs walk into without even realizing it - they mustn’t be too comfortable. A conference room is a place of productivity, a place where important decisions need to be made, and you cannot expect your clients to focus on the matter at hand if they are dozing off into dreamland.

You can use the old driver’s seat analogy. The car needs to be comfortable enough for people to enjoy a smooth ride, but they must not be so comfy that it distracts their attention from the road. Secondly, consider how the chairs fit into the décor of the room. Wood, leather, and chrome perfectly fit in a strict office setting, but a more playful seating arrangement involving colors and modern shapes is more appropriate for a millennials-friendly environment.


Typically, a conference room will have one major focal point in the form of a conference desk. More often than not, a conference room desk is oval shaped, allowing every participant a clear view of everyone in the room, as well as the visual presentation on the wall.

Depending on the size and layout, you can choose different shapes. However, an oval or round desk is often the best choice, as it symbolizes camaraderie and it deconstructs authority, allowing everyone to feel respected and valued. This is exactly the feeling you want to achieve.

Create an audio-visual experience

One of the most important aspects of a winning conference room design is how well the design works with the visual aids mounted on the walls. As visual presentations are no longer optional in the modern business world, a TV wall mount installation has to be done properly to ensure that everyone has a clear view of the screen. If you have any misgivings regarding this, installation pros can calculate exactly where you should place your screen depending on the layout of the room.

Secondly, you want to improve the experience with a quality sound system that can complement any presentation. Remember, people are visual creatures, but sound plays a pivotal role in shaping their beliefs and their decision-making processes, so be sure to use it to your advantage.

Keep it clean

It might seem overly obvious yet many people fail to adhere to the simple rule of cleanliness and minimalism. Not only should the office be kept sparkly clean at all times, but it should be free of clutter, as well. Therefore, be sure that all files and folders are neatly organized inside their cabinets and that the desk, chairs, and all other workstations are neat and tidy.

The finer details

Finally, you want to add some style and flair to your conference room, in order to spark creativity, maintain enthusiasm and productivity, and set yourself apart from the competition. Start by introducing natural elements in the form of flowers and potted plants, and move onto decorating the walls and the conference desk according to your brand image and personality. A little detail will go a long way.

It might seem a bit daunting coming up with a conference room that will dazzle and impress anyone that walks in, as the stakes are always high in the modern business arena. By following these essential tips you will have no problems designing a conference room your clients will love.


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