In search of a new wall calendar for 2005? If you're tired of the usual selection featuring classic cars, swimsuit models, or Impressionist paintings, consider 12 months of accountants.
In an effort to promote awareness of the accounting profession and raise money for some of its members' favorite charities, the Society of Louisiana Certified Public Accountants has produced "All on Account of Service," a tasteful calendar featuring CPAs doing volunteer work. Mr. November, for example, is Forrest Mills Jr., CFO of Guaranty Corp., shown working at the Greater Baton Rouge Food Bank. Other months depict CPAs volunteering at the Special Olympics of Louisiana and with Habitat for Humanity. The calendar is a follow-up to 2004's surprise hit, "All on Account of Fun," which feature Louisiana CPAs pursuing such hobbies as scuba diving, motorcycle riding, and caring for a pet tarantula.
That calendar won a marketing award, garnered international press, and raised $8,200.
"We wanted to promote the image of CPAs in both traditional and nontraditional roles and promote awareness of CPA careers," says Ann Lupo, the society's communications and public relations manager. "And with a calendar, we're up on the wall, getting that message out 365 days a year."
The calendar, which also includes handy accounting related reminders, such as tax filing deadlines, sell for $10 at www.lcpa.org. Proceeds will support the featured charities as well as the Society's Education Foundation, which provides scholarships for Louisiana students pursuing accounting degrees.