SimpleReach, a content data cloud company, has launched a video measurement platform which can track video performance across different platforms. The new platform is geared to assisting digital video marketing campaigns and strategies.
According to a report from Cisco Network, video content will account for 80% of internet consumption by 2019. SimpleReach's platform aims to enhance company KPI's, allowing marketers to integrate their social media accounts into the one platform which should ease the monitoring of a video’s performance.
SimpleReach founder, Edward Kim said: "Our solution enables brands and agencies to not only bring all of this data together in one place to analyze and visualize, it also allows them to develop their own standardized metric definitions, such as what counts as a view.
"In doing so, we're making apples-to-apples comparisons on digital video performance possible for the first time, so marketers can properly measure the ROI of an increasingly important part of their marketing spend."
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The platform claims to offer standardized views as, currently, measurements of video content differ on every digital platform. Facebook accounts for a view after three seconds while Youtube counts a view after 30 seconds. Via SimpleReach’s platform, video content can be tailored for each platform depending on the metrics which were monitored while optimizing distribution.
Luke Kintigh, Head of Publishing at Intel iQ, said: "SimpleReach's solution should not only allow us to improve our measurement and reporting on video performance, but we'll also be able to make quicker decisions on things such as what video assets we should be putting paid spend behind."