launches AI solution to help improve sales outcomes

AI-powered sales solution analyzes hours of conversations to close more deals


US computer software company and conversation cloud innovator has launched Smart Themes, an AI-powered platform for sales operations.

Smart Themes aims to increase efficiency in business conversations by targeting patterns, keywords and themes within a conversation.

Roy Raanani, CEO and co-founder of, said: "When sales calls are analyzed, it's hard to know what to look for, especially if executives are using traditional means, such as looking for manually categorized keywords.

"Our technology learns on its own and tells users exactly what they need to know. This process of unsupervised learning means we don't need to manually input themes; Smart Themes identifies key themes and analyzes them for you."

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According to Chorus, only 5% of customer facing calls make it to the customer relationship management (CRM). Chorus's new data-driven technology promises to absorb data while organizing conversations and highlighting key insights.

Additionally, the technology can provide a basis for a sales and customer relation strategy while altering day-to-day operations of sales teams, offering sales representatives time to build client relationships and improve business development.

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