Business Development Practices at the Biggest Tech Companies

Marketing, sales and strategic analysis in tech companies.


Business development has three main disciplines. They include marketing, sales, and strategic analysis. Big tech companies have mastered the art of creating new marketing strategies, generating new sales leads, and negotiating to close deals. The core dynamics of business development have enabled big companies to achieve massive and scalable growth. Below is a list of these practices.

Collaborative Sourcing and Selling

Big tech companies have turned to the interactive way of interrelating with their buyers. That entails providing what the purchaser needs at the best possible price to ensure that he or she never looks for another supplier. In the past, consumers used to overlook the benefits of getting a quality product at the expense of the extra cost incurred in buying the right product. That changed as companies got to embrace more of the collaborative way of engaging their clients during deals. It ensures both a longer fruitful relationship and sale benefits for the seller. Also, sellers with the short term goal of making excess stock while compromising quality destroy their supply chains because buyers are willing to work collaboratively to achieve the greatest value.

The Capability of Leveraging the Ecosystem

For a tech company to fit in the new era of digitized marketing, it has to gain a deep understanding of the way in which digitization transforms the ICT industry ecosystem. This knowledge is vital in maintaining growth due to the changing delivery mechanisms. Also, the ability to reassess interactions with downstream sales channels, upstream suppliers, customers, extended supply chains, and go-to-market partners connecting the whole network enables the establishment of a robust market platform.

Flexible Product Portfolios

Most ICT companies are ever accelerating the delivery of cool merchandises and services to the market. However, not all companies can provide their clients with workable end-to-end solutions on their own. Big tech companies get to seize this niche and manage to operate within a context of increasingly global joint ventures and partnerships. They act when opportunities to improve their product portfolio arise. Therefore, the big companies get more revenue because clients openly demand critical capabilities and flexible platforms on which to build their increasingly digitized businesses.


Tech firms are also changing the traditional business landscape through convergence. Large companies with the ability to adapt their strategies and execution in a sustainable way get to benefit from new sale channels, customers, and new business models. Convergence of services or devices whereby similar technology devices get used by clients and employees enables easier interactions between the firms and their consumers. Both get the access to corporate data and gain better insight into ongoing occurrences like loyalty programs, flight delays or package shipments. Also, the segmentation of some enterprises due to trends like translating website content and IT consumerization facilitates increased and more effectivemarketing. Therefore, products such as tablets and phones become common in the segmented enterprise, resulting in greater attention to the enterprise market rather than on the consumer market.

Disruptive Innovation

Cloud computing, social media, and mobile use are the fundamental trends reshaping the tech industry. Major tech firms are embracing the full spectrum of invention and innovation in every business model strategy. That happens by identifying potential co-creating partners, assessing current innovation strategies and operating models, and designing and implementing leading-practice strategies. Also, new management plans for cultural transformation get developed and implemented. With successful innovation strategies complementing the outlined vision and capabilities, these firms record growth and increased profits. All-in-all disruptive innovation involves co-creating and combining high-tech innovations with acquisitions. That results in broader and profound competences enough to cut the edge in competitions, thus realizing more revenue to a company.

All tech companies can gain a true sense of the current practices incorporated in business development. It not only translates into new capabilities of steering the company towards impressive growth but also earns extra revenue. A in tune with these practices will be well positioned to transform and integrate the value potential from the new digitized world. 

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