Brand Embassy, a cloud-based digital customer service platform provider, has been named as a WhatsApp Business solution provider and will aim to assist contact centers looking to add a new WhatsApp channels for customer communication.
With messaging channels becoming ever more important in complementing traditional customer support via voice, email and live chat, the company said it would look to capitalize on WhatsApp's 1.5 billion users across 180 countries.
Brand Embassy co-founder and CEO Vit Horky remarked: "Companies that want to provide excellent customer care will undoubtedly support WhatsApp sooner or later, simply because the WhatsApp Business solution for customer care, combined with the Brand Embassy platform, significantly increases agent productivity by reducing operational costs and improving customer experience."
Brand Embassy, which is headquartered in Czech Republic capital Prague and has offices in San Francisco and London, counts Telefónica, Vodafone, T-Mobile, Samsung and Alibaba Group among its customers. The company's platform currently supports more than 35 channels and it has been looking to tap into market opportunities offered by WhatsApp's enormous reach.
Brand Embassy co-founder and CTO Damian Brhel said: "Our cloud platform is built on advanced technologies and we can respond agilely to market needs. We do this by helping customers with digital transformation and deploying tools and solutions such as the WhatsApp Business API."