Boosting sales with technology, strategy and digital content

How you can fine-tine your strategy for physical and digital sales

29Jun

Whether you sell physical products or subscription programs, you’ll need to get out on the forefront of some plans that can sustain and grow your company.

Follow the three tips in this article and will infuse your brand and business with the stepping stones that will lead to success.

Speak to your consumers directly with digital video content

In the age of digital sales and web 2.0 marketing, it’s vital that you speak to your consumers directly as often as possible. Facets like reputation management, brand equity and sales pages are crucial when it comes to capitalizing on the brand that you have built.

Today, 82% of Twitter users alone say that they watch video via the platform. People are watching online video at increased rates, phasing out television, radio and other forms of traditional marketing.

If you want to really get ahead of the curve, it’s important that you churn out video content on a consistent basis. Create a YouTube channel and bring in subscribers, because it will increase your SEO ranking and grow you a loyal follower base.

Make sure that you spring for some high-quality video and sound equipment because it will let you run a vlog that provides nothing but value to your consumers.

By bringing people in with your free videos, they’re more likely to take advantage of your premium content down the road.

Use analytics to hone strategy

The business of analytics allows you to increase your ROI and sales in ways you could never have imagined.

Today’s business owner can use sales platforms that come with analytics and seamless communications options. Having access to this sort of technology lets you better manage your sales and figure out what sort of strategy is best for you.


Visit Innovation Enterprise's Digital Marketing & Strategy Innovation Summit in Shangai on September 5-6, 2018


You will need to begin building your strategy around areas like advanced visualization and reporting so that your business can grow and produce. Utilizing analytics will also keep you ahead of the curve and will make it easy to employ strategies that reduce risk and optimize your investment.

This is a $200 billion field that is growing continuously, so the more that you learn to embrace analytics, the easier time you’ll have moving forward.

Understand that value is your ROI

Finally, it’s important that you infuse your personality into every facet of your business. People need to know what you stand for and what you offer before they spend a dollar with you.

By creating free content that draws people in, and crafting sales pages that give you time to speak in your own words, you’ll receive better results overall. People need to get a feel for what you bring to the market, so lead with your “why” before trying to implement a strategy.

Mixing personality-driven marketing with some sound strategy will allow you to increase your sales.

Opioids small

Read next:

How ERP software can support the battle against the opioid epidemic

i