Beef Up Your Mobile App Development Strategy By Going Micro

How micro app development can help your business?


The word ‘Micro’ literally means tiny.

Are you thinking how a small-sized app can revamp your mobile app development initiatives? It can actually do a lot more than just that!

Your business processes and workflows are constantly changing and getting increasingly complex. If you steer your mobile app development efforts towards what the majority of other companies are already doing - trying new mobile technologies, packing up supporting infrastructure resources at the back end, using custom codes on the front end - the outcome will be a very messy representation of your business.

In a nutshell, you can spend a hefty amount of capital and manage painful development congestions to get your business app launched in the market. Even after enduring the sluggish pace of mobile app development, you can still land on an app that is far from serving its purpose.

Traditional mobile apps not only look heavily bloated; those can easily lose focus on the right audience while trying to cater to all business purposes at once. But, what if we divide the business functions and use one app for each?

Process efficiency and employee productivity are sure to be higher than expected. This is exactly what Micro mobile app development can do to your business.

Micro App: The Game Changer

Micro apps provide simplistic ways of addressing and resolving complex problems related to mobile app development. Such apps are geared toward a very specific set of users and mostly use standardized APIs and programming languages. On the other hand, these are dependent on cloud-based resources that considerably cut back on a load of your back-end systems.

To put in simple words, a micro-app targets a single business purpose instead of too many and caters to that effect.

These ‘tiny’ apps are actually a result of the changing work patterns of the global workforce which is now highly mobile and greatly distributed. Micro apps can provide your employees with the data they need anytime from anywhere while connecting to multiple back-end resources and legacy systems. Thus, you can have an app for each of your common business processes and introduce customization if necessary.

It is as if you are cutting down the business functionality into multiple subsets and creating a comprehensive app for each, which would allow your employees to mobilize and operate with greater efficiency.

Instead of Android or iOS, these apps can work on HTML, thus bypassing app stores and loading directly into existing the communication tools. The User Interface (UI) is also kept simple and straightforward so that it remains specific to just one element.

The benefits of using micro apps for your company can be multi-faceted:

More Dynamic: Micro apps are usually targeted and very quick. They have only one single yet narrow function which is accomplished with great efficacy. As a result, instead of baffling users with too many options, it helps them quickly turn in, interact in real-time and turn out.

Target-Focused: Instead of stuffing all things at once, micro mobile app development takes a task-specific approach. As a result, you can mobilize common and most-used business processes while eliminating all redundant elements.

Rapid Mobile App Development (RMAD): For being task-oriented, micro apps can be developed quickly within a very short period of time.

Simplified UI: Micro apps can be developed and customized for distinct use-cases, app workflows, and mobile devices, thus making the mobile app development process really simple for the developers.

Engaging User Experience: If users do not find an app easy to navigate through, they will eventually uninstall it. Compared to traditional mobile app development, micro apps are rather seamless and performs only one function. Thus, it can engage and retain more users with its utility-driven functionality.

Apart from micro apps, there are two more microelements that have the capability of transforming the current ecosystem of mobile app development:


Developing apps with the flexibility to interoperate has been a constant endeavor of mobile app developers. While Service-Oriented Architecture (SOA) simplified this job to some extent, it demands the execution of enterprise-wide coordination and mandates. Messaging protocols like Simple Object Access Protocol (SOAP) are not only heavy-weight but also wrought with incompatibilities and complicated authentication layers.

In such scenario, micro-services can be of great utility as its architecture can help any business build a large mobile application within the convenient suite of several modular services. Each of these modules can support only one business function and is accessible to a very specific set of users. With right enterprise policies and mandates, companies offering mobile application development services can make apps with a more decentralized approach, where each business function can be run and managed in isolation.

Micro Flows

Traditional Business Process Management (BPM) tools are generally deployed for managing complex workflows that need both human-to-machine and machine-to-machine interactions. However, these multi-step tools are not only expensive but require a prolonged time period for deployment.

Microflows pull up and synthesize relevant components of business workflows from complicated legacy systems and present those coherently within the app resources. Employees can interact with the back-end systems more easily, and complete tasks with more efficacy and right on time. Your business processes are thus streamlined and unified within one simple interface that facilitates single-step, human-to-machine interactions.

The increasing popularity of RMAD tools has earned micro mobile app development a lot of attention. The microwave of app development can help you create targeted, quick and tiny-sized apps that have low coding requirements. Yet, it is not the cup of tea for any citizen developers. You would require professional coders who have a good understanding of complex business legacy systems and knowledge of common programming languages such as CSS, HTML5, and JavaScript. Before you opt for any custom mobile application development services, make sure that have a clear vision of what you want out of your micro-app development venture. 

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