Attracting Top Millennial Workers: Redefine Your Employee Health Benefits

How can you optimize your employee benefits to hire those hard-working millennials?


These days, the benefits millennial workers look for is drastically different than the situation, say, 50 years ago during the 'Baby Boomer' era, where workers often insisted on a solid 401(k) plan, solid health care, and other monetary and health based benefits. Millennials, on the other hand, have a very different mindset. So how can you optimize your employee benefits to hire those hard-working millennials?

Millennials are Redefining Employee Benefits

Over the past few years, many employers have noticed drastic changes in the benefits employees requested. These changes in benefits requested come for a variety of reasons—while many people in the past would rank good health care as a high priority for a job according to a report done by PriceWaterhouse, health care has become much more of an 'industry standard' as opposed to something only tied to good jobs—with most jobs now offering even a basic health care plan.

What are Millennials Looking For?

So if millennials aren't after health care benefits, what are they after? Many companies have recently begun opting out of birthday cakes and pizza parties for employees and have instead opted into offering healthy snacks that will fuel their employees, and give them the energy needed to complete their work instead of giving them junk food.

Another benefit many companies have begun offering is a yoga room of sorts. These days, more and more millennials take part in yoga exercises to destress themselves throughout the day—and, as a result, many employers have recently begun to respond to this desire of many to perform yoga exercises by offering a yoga room on-site. 

De-Stress the Workplace

Not many people perform well under stress. For many, stress can lead to rushed work—or worse, the inability to do work. For a startup company, or company of any kind, this is obviously less than ideal, as even one employee being too stressed to do their work properly can offset the entire balance of your company. As a result, many companies have begun looking into ways to destress the workplace, through a variety of means.

In recent years, many companies have opted to make the switch from elevators and stairs to—of all things—slides to get from an upper level to a lower level. While this may seem relatively obscure to some, it can actually make the office slightly less stressful for many people—as going down a slide can remind them of their childhood, a time in many people's lives with very little to almost no stress. Additionally, it adds just the slightest bit of fun, in a sense, to delivering those documents to someone on a lower level.

For those that cannot afford to add a slide, or perhaps are currently working in a one-story building, there are a variety of other options. One popular choice is to have a company dog—many people love dogs, and dogs often help quite a bit to de-stress people. If an employee has an allergy to dogs, opt for a hypoallergenic breed—such as poodles. Another popular choice is a game room—whether it be a pool, a shuffleboard, or a video game console like XBox, many companies have chosen to offer employees a game room to ensure they do not get stressed.

In order to attract top talent, you don't need to be a hip start-up, all you need is knowledge of what the talent wants.

Strat small

Read next:

Strategy & Strategery