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Artificial Intelligence And The Future Of Marketing

How artificial intelligence can influence the future of marketing

23Nov

Artificial intelligence is the gold standard for technology right now. Marketing is just one of the many areas of business heavily influenced by the growth of artificial intelligence. Businesses must be aware of and adjust to the implementation of artificial intelligence in the marketing arena.

These are the main points you need to know.

Marketing is about to become more visual

You already know that visuals are important when it comes to searching for items, from the consumer point of view. Retailers must adapt to this. Artificial intelligence is allowing people to upload images of something they want and products that look like that picture will be returned.

It’s not yet clear what retailers can do to make it more likely that their products are going to be returned in such searches, but it’s something to be aware of. Artificial intelligence is making image search more accurate and you’re going to have no choice but to have lots of visuals for every product in your store.

Automation is getting more prominent – is this the end of human marketers?

One of the big changes brought by artificial intelligence is a new level of automation. Marketing tasks considered to be mechanical are going to be handled entirely by artificial intelligence. You may already know this, but a lot of marketers are asking whether they’re about to become obsolete.

No matter how advanced artificial intelligence becomes it’s never going to replace marketers. Marketers will still be required to control the overall direction of a campaign. Only a human can understand another human’s motives and behaviors.

The coming of artificial intelligence should be considered a benefit, not a drawback, for human marketers.

A better way of giving customers what they want

The heart of artificial intelligence is to consistently give people what they want. Brands need to be consistent in the level of service they offer their target audience. Artificial intelligence is helping marketers to make sure they’re marketing the right products to the right people.

Take collaborative filters as an example of this. They’re an early example of artificial intelligence in the modern marketing arena. They provide tailored results to customers based on their previous search results. Amazon is one company that does this masterfully. They only promote the product types that customers have already searched for.

Artificial intelligence is only going to become more ingenious at marketing at a more precise level, which companies like MyFavDeals.org are already taking advantage of through tailored deals. Marketers should be aware of the various tools that are about to come onto the market due to artificial intelligence.

Accelerate your algorithm development

You already know that algorithms can do tremendous things for marketers. The development of algorithms is about to become a battleground for marketers across all industries. Artificial intelligence will boost the pace of machine learning because now you can develop algorithms without the need to bring on extremely talented people.

Artificial intelligence will do much of the legwork for you. Developing the right algorithms to refine your marketing processes should be a major priority for all companies in the coming year.

Marketers will be right there with customers

The personal shopper has been a factor for many years in the retail business. Artificial intelligence has led to the rise of the online personal shopper. Customers can input their information and get a result in seconds. Artificial intelligence has the potential to sift through thousands of products in a matter of seconds, and it can do it accurately.

Why is this important for marketers?

It’s important for two reasons. First, you’re able to give customers exactly what they want. That’s the goal of marketers. The second reason is that you’re positioning your brand as one that caters to the needs of its target audience. Building up that reputation is invaluable and could very well give you the edge over everyone else.

How soon do you need to prepare for artificial intelligence?

Artificial intelligence is already here and it’s been here for years. Companies should already be thinking about how they can automate many of their ordinary marketing processes. This is the basic step that every company should take to make themselves more efficient.

But in the meantime, you should track the development of artificial intelligence in your industry. What do you think is going to change in the world of artificial intelligence?

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