Apple wearables have beaten peak iPod sales

Despite flagging sales of iPhones, the promising revenue from its wearable products mirrors the success of its iPod which was a "turning point" for the company

10Jan

Sales figures for Apple wearables have exceeded the revenue from iPod sales even when the portable music player was "at its peak", according to the company's CEO Tim Cook. The revenue peak is particularly prominent for the Apple Watch and AirPods wireless headphones.

"On a trailing basis... the revenue for wearables is already 50% more than iPod was at its peak," Cook told CNBC. He added that Apple Watches and AirPods have each generated between four and six times more in sales than the iPod generated in the same amount of time following their launch.

Cook stated that he was particularly enthused by the figures as the success of the iPod was a turning point for Apple.

"I think everybody would say it was an incredibly important product for Apple, full of innovation and probably the trigger for the company getting on a very different trajectory and into other markets," he said.

Apple has reportedly been struggling with its iPhone sales of late and it was recently reported that it had cut production of its flagship product by 10% to refocus its efforts in healthcare. In 2018, Apple unveiled its Apple Watch Series 4 with several health-tracking features demonstrating how its wearables could be used in the future within the burgeoning digital health industry.

The company is also expected to launch new AirPods this year to build on the success of its most popular accessory yet. TF International Securities analyst Ming-Chi Kuo wrote in a research note that he predicts Apple will ship between 26–28 million AirPods units this year.

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