Apple's Tim Cook insists tech firms don't need your data

The Apple CEO lashes out at other tech company's insistence on needing user personal data, calling it a "bunch of bunk"


In an exclusive interview with Vice, Tim Cook, CEO at Apple disputed the long-held claim that tech companies need all their customer's data to build superior products.

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Cook has held quite a staunch view when it comes to the privacy of Apple users, famously refusing to build backdoors into consumer products or aid law enforcement by hacking into suspect's iPhones. Critics have argued that this approach of not harvesting as much user data as possible has hindered the development of certain Apple products such as Siri.

Tim Cook disagrees with the diagnoses and has hit back at other tech companies who have appeared to compromised their user's privacy. "The narrative that some companies will try to get you to believe is: 'I've got to take all of your data to make my service better.' Well, don't believe them.

"Whoever's telling you that, it's a bunch of bunk," he added.

Cook goes on to say that while he isn’t necessarily a "pro-regulation kind of person," he does think that "some level of government regulation is important," and believes that if tech professionals like himself work with lawmakers, they can create products that are "great for society".

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