Ahead of the Digital Strategy Innovation Summit in Los Angeles this September 10-11, we speak to Jason Moriber, Director, Verizon Wireless.
At the event, Jason will be presenting about the importance of mission-based collaborative teams for digital transformation.
Which company do you think utilizes digital most effectively?
I think it depends on your definition of digital. Digital is a wide lens. I really like what IBM and GE do with content, but look to platforms such as Flipboard as indicators of best-in-class use of digital. Amazon is an obvious choice for a digital-first retail platform. IFTTT, the robot/automated engine is also an amazing use of digital.
With traditional strategies there’s a long-term and short-term plan. Are long-term strategies possible with digital or does its constant evolution mean that you can only plan for the short-term?
My objective has been to keep at least a two year horizon at all times. I use a philosophy of ‘Now, Next, Future’ to keep short, mid and long term always in sight. In the ideal, the team is focused on each with equal attention, though business pressure tends to flatten this to 50% now, 25% next, 25% future. We harness the power of continuous improvement by populating an idea pipeline with the farthest-out ideas something we think we can accomplish within two years.
How central is digital to your company’s overarching strategy?
Imperative. Totally central.
What’s next for digital in terms of its development and what do you see it affecting next?
It will continue to become invisible, more intuitive and increasingly predictive. In parallel, there will be more calibration available for those who want to take the reins. It will affect education, healthcare and energy significantly as IoT continues to evolve. In parallel, it will impact retail and consumer/lifestyle by changing cultural habits and notions around ownership and craft.
Which types of companies do you think will find it most difficult to implement digital effectively?
Scale is a big issue. Large companies will have the hardest time shifting. Focus-wise, B2B/Manufacturing and non-tech will have a difficult time shifting as they will seek to protect their base without potentially investing in their next evolution.
What can the delegates expect from your presentation at the Digital Strategy Innovation Summit presentation?
To learn a new, agile model to program management that enables organizations of all sizes to remain agile, reduce hurdles, and to continuously improve.