Amazon to introduce Alexa to eight new devices

The introduction of several voice-assisted smart devices shows Amazon's attempts to break into the smart home appliances market

19Sep

An internal document has outlined Amazon's plans for at least eight new Alexa-controlled devices, including a voice-controlled microwave, to be announced sometime before the end of 2018, according to CNBC.

Amazon's voice assistant, which can obey spoken commands and answer questions, has so far been introduced to Amazon's Echo smart speakers to roaring success. Amazon held a share of almost 62% of the US smart speaker market as of May 2018 according to data from voicebot.ai.

"The new devices reflect Amazon's ambition to make its Alexa voice technology ubiquitous by focusing on areas where people spend most of their time – at home and in the car," reported CNBC.


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"Alexa was initially considered a geeky experiment at Amazon. Now it is now one of the most popular voice assistants, leading the growth of the burgeoning smart speaker market, which is expected to be worth $30 billion by 2024, according to Global Market Insights," it added.

The introduction of these products will mark Amazon's first foray into the smart home appliances industry. This will put the retail giant in direct competition with companies such as Sonos, GE and Samsung.

It also marks another move in its recent attempts to diversify its portfolio as aims to overtake Apple as the largest publicly trading company in the world, as was recently predicted.

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