Amazon sets its sights on the UK high street

It has been reported that the retail giant is looking for spaces to set up an Amazon Go store in the UK


Amazon is currently looking at potential sites in the UK for a retail venture sized between 4,000 and 5,000 sq ft, around the size of a medium-sized store, according to the Sunday Times.

It has been reported that this space is set to be the first UK-based Amazon Go, its cashier-less retail store. There are currently four Amazon Go's in the US, three located in Seattle and one in Chicago.

A report by TNW has suggested that Amazon's move is risky, given how crowded the UK supermarket landscape is. However, TNW has noted that "Amazon Go will compete on convenience in a way that the existing competition can’t, thanks to the firm's technology".

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The news comes after reports that Amazon was planning to open as many as 3,000 of their cashier-less grocery stores, Amazon Go, by 2021 and the opening of its new concept store, Amazon 4-Star.

Amazon's recent moves suggest that the online retail giant planning to move its business away from what has traditionally been its exclusive online retail platform and into the physical world. Following years of dropping sales on Main Street, its change of direction could also suggest the return of people shopping in physical stores.

Amazon has a long history of correctly predicting market trends, as well as swaying consumers habits with its demand-led decisions.

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