According to Dave Limp, senior VP of devices and service at Amazon, more than 100 million devices have been sold with Amazon's voice assistant software, Alexa, integrated into them so far.
This mind-blowing figure is far ahead of the number of smartphones with Siri or Google Assistant preinstalled. Limp also noted that, unlike with Siri or Google Assistant which come with devices, Alexa consumers chose to purchase Alexa or Alexa-enabled products, key to the success of the voice assistant.
In an interview with The Verge, Limp also revealed that Amazon is sold out of Echo Dots through January even though it has been pushing them out "as quickly as we possibly could".
The voice-controlled intelligent personal assistant service was first launched in November 2014 and has since been developed so that other companies' devices and services are able to connect to it. For example, SmartThings, a smart home device from Samsung, one of Amazon's key competitors in the tech space, has the option to be enabled by Alexa.
Amazon has plans to keep expanding the number of Alexa-enabled products on the market. "I think we're going to have lots of partners with really good products, which I'm excited about," Limp told The Verge.
However, he has no illusions that the voice assistant market is one that is going to become more and more competitive over coming years.
"There will be multiple players for the foreseeable future. I don't think it's only going to be only two, either," commented Limp. "I think there will be more than that."