This Tuesday, Amazon reported record product sales marking the retail giant's biggest Cyber Monday to date and the biggest shopping day in its history. This is the second time Amazon has broken its "products sold" record this year, the other being Amazon's own sales day, Prime Day, this July when Amazon reportedly sold in excess of 100 million products.
Along with the unmatched success of Cyber Monday, the five days between Thanksgiving leading up to Cyber Monday, known as the "Turkey 5", also recorded higher sales than last year's Turkey 5, with over 180 million items sold. Amazon claimed that consumers ordered "18 million toys and more than 13 million fashion items on Black Friday and Cyber Monday, combined".
Amazon was also one of the biggest winners on the product front as well, with the Echo Dot and the Amazon Smart Plug registering as two of the best-selling products on Cyber Monday overall. However, small and medium-sized companies on the e-commerce site were also big winners as their sales grew by 20% again this year on Black Friday.
In a blog, Amazon worldwide consumer CEO Jeff Wilke said: "Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season.
"With curated gift guides, convenient shopping experiences, incredible product selection, and free shipping with no minimum purchase amount, Amazon offers customers tremendous value – sure to deliver smiles all season long," he added.
Amazon has not yet shared any revenue figures so it is unclear if the company made a profit as many of the products were significantly discounted, especially its own products. Back in October, Amazon was overtaken by Microsoft as the world's second largest company because it posted disappointing 3Q results, so investors will have their eye on the online retailer in coming weeks to see if it has turned things back around with this impressive performance.