Amazon enjoys a record-breaking festive season

Amazon had more orders placed this holiday season than ever before, with three times more online orders for Alexa than this time last year


Amazon has announced that it broke all its sales records this holiday season, shipping more products worldwide during this period of the year than any holiday season before.

While in-house products like Amazon Fire TV, Fire Tablet and Kindle products were best sellers for the tech giant, it also reported that more than 50% of the products it sold this holiday season were from small to medium-sized businesses selling on the site. Amazon hailed the 2018 festive period as the best year ever for these kinds of businesses, adding that items sold on Amazon sold at a "faster rate than retail".

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Sales records were broken across every single department in the online store as deep discounts and trending products drew customers looking to fill their holiday present quota.

Amazon also reported that "tens of millions" of people either started free trials or begun paid memberships this holiday season for its subscription service, Amazon Prime, in an effort to take advantage of free shipping. In total more than a billion products were shipped for free worldwide to Amazon Prime subscribers this season.

Amazon's Alexa, the firm's AI virtual assistant, also had a busy Christmas as it purportedly made three times more orders this year than last, indicating a steep rise in popularity of voice search and shopping.

The retail firm also mentioned that one of its number one requests this holiday was: "Alexa, turn on the Christmas tree."

"This season was our best yet, and we look forward to continuing to bring our customers what they want, in ways most convenient for them in 2019," said Amazon worldwide consumer CEO Jeff Wilke. "We are thrilled that in the US alone, more than one billion items shipped for free this holiday with Prime."

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