Amazon aims high with its cashierless tech system

Amazon is reportedly testing out its cashierless tech in bigger stores with aim to launch in Whole Foods in the US


Amazon is reportedly testing out its cashierless checkout technology, Amazon Go, "for bigger stores", as it aims to address challenges caused by retail spaces with high ceilings and more products, according to a Wall Street Journal (WSJ) report.

The technology has already been deployed in seven stores around the US (in Chicago, Seattle and San Francisco) but are all based within smaller spaces. According to the report, Amazon is currently testing out the technology in its headquarter city of Seattle in a larger space, designed as a bigger store, than what is already being offered in its current seven stores.

The testing of its cashierless tech follows a WSJ report, earlier this year, of glitches associated with the new system, but has since opened new stores around the US, with plans to unveil a new store in Chicago and San Francisco.

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The stores use cameras and the Amazon Go app to track what shoppers pick from shelves and then bills for the purchased items via the Amazon Go app.

Furthermore, pending the success of the tech, Amazon hopes to roll out its cashierless offering to Whole Foods, which Amazon acquired in 2017, and launch an additional 3,000 cashierless stores by 2021.

"If successful, the strategy would further challenge brick-and-mortar retailers racing to make their businesses more convenient," WSJ stated.

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