Tech company Capegmini's design agency Idean has partnered with AI-powered platform RoomAR to create an augmented reality (AR) service that it said would "revolutionize the buying experience for customers who are considering purchasing new furniture".
RoomAR targets retailers and manufacturers in the furniture and home furnishing industry and now in collaboration with Idean, the platform will aim to bridge the gap between the online and offline world to provide a seamless transition between humans and technology.
The new platform will integrate AR and machine-learning technology within its user interface to offer product visualization in the users' environment.
"The RoomAR application turns products into a spatial experience in your own home. For example, customers can see a couch right in their living room instead of in a catalog using a smartphone, tablet or data glasses. This happens in real time and with an architectural quality," Idean outlined.
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According to RoomAR, the partnership will aim to accelerate sales and conversion rates in the retail and advertising industries to offer customers a brand experience.
RoomAR CEO and co-founder, Naimah Schute, said, "As a startup, we work in a tremendously dynamic environment, and Idean is able to flexibly discuss changes and offer advice.
"For us, this is an important base for an ongoing relationship. Idean is deeply involved in product development and needs to understand our working methods to reliably support us. We are beyond satisfied with the results of our partnership especially since the design quality of our products is a strong and unique selling point," she added.