A Small Business Owner's Guide To Peak Season Storage

How to make the most of off-site storage to cope with peak season at your small business


As any business owner will tell you, one of the secrets to a successful business is knowing when your business will be at its peak during the year and making sure that you are fully prepared. Careful planning can be one of the best tools in your arsenal when it comes to making sure that you are ready for all those customers.

Identifying your peak season

For many businesses, particularly those in the retail industry, peak season will, of course, occur during November and December when customers generally spend more money in the run-up to the Christmas period. However, peak season will partially depend on what products a business stocks. For example, a business that stocks outdoor products such as camping goods, is more likely to have its peak season in the summer. With peak season in mind, it is important to make sure that you order in sufficient stock to cope with demand, checking last year’s figures is a good place to start as it will give you a good indication of how much stock you need.

Clearing the shelves

For some businesses, there are certain times in the year when more space is needed on the shelves in order to be able to stock seasonal goods whilst at the same time still continuing to stock all the products they previously did. In order to make sure that you offer your customers all the items they know you have as well as these seasonal items you will probably consider reducing the amount of stock have on the shelves in order to make the necessary space.

Of course, if your business premises are small and storage is limited this could cause an issue. This is where self-storage can be a very useful alternative. Consider using a storage unit to store not only these seasonal items but also the stock you temporarily remove from your shelves to make room for some of it.


Many self-storage companies offer a good selection of sizes of storage units so you only rent the size of space you need. Choose a company who require no long-term commitments and who offer the flexibility to upsize or downsize your storage as necessary and it could be a very cost effective solution to any storage issues you have.

Extra furniture

There are some businesses for whom the peak season means a significant increase in the number of members of staff they need. In order to accommodate extra members of staff in an office, you may need more office furniture, items that you do not need during the rest of the year. Storing these off-site is often the most appropriate thing to do, especially in a city centre office where space is in short supply and offices come at a very high price. If you can find a company that offers storage unit collection and delivery then this could help minimise the hassle associated with transporting items into storage.

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