A marketer's guide to visiting New York

With the Digital Marketing Innovation Summit on the horizon, Innovation Enterprise presents its guide to all that is weird and wonderful in the Big Apple


This March, some of the world's brightest marketing minds will be converging on New York to attend this year's Digital Marketing Innovation Summit. Set to kick off on March 26­ and running for two days at Convene 151 West 42 nd Street, industry leaders from diverse brands such as AP, Condé Nast and Captain Morgan will be sharing the latest marketing innovations rippling throughout the full spectrum of industry.

However, as your time won't be all presentations and networking drinks, you will inevitably find yourself keen to explore what you can of this enthralling city. But how is a marketer to decide which spots to visit while in one of the world's most dynamic cities for just a few days?

This is why Innovation Enterprise has scoured the City that Never Sleeps to uncover some of the best spots for our visiting guests. Whether it's your first visit to New York and you want to see the landmarks, or you're already familiar with the city and want to be a bit more adventure, Innovation Enterprise has just the place for you.

New York musts

If it is your first time visiting Manhattan, then you probably know the list of spots you simply have to visit. From the iconic Wall Street Bull to Central Park, it is impossible to see every single point of historical significance. If the sun is out, we would definitely recommend jumping on the ferry to check out the Statue of Liberty, the veritable queen of all New York landmarks.

Few things beat walking through Times Square at night, and for a dreamlike New York experience, visit the Rockefeller Center where you can join the audience of one of your favorite late night shows.

Culture vulture

One can only visit landmarks for so long before wanting to be a little more entertained. Wet your cultural beak on and off Broadway with anyone of the dozens of amazing shows on every day. You've no doubt heard of Hamilton, but we would also recommend Dear Evan Hansen (pictured), if you're lucky enough to get your hands on tickets that is.

If a mere play or musical simply isn't classy enough for you, why not go all out and visit the Metropolitan Opera House in Manhattan's Upper West Side and catch classics such as Don Giovanni or Dialogues des Carmelites in all their intended glory.

For a somewhat cheaper, yet equally cultural evening, you can also tag along on one of the Chelsea Gallery nights – which take place every Tuesday – and visit some of the hundreds of art galleries situated in the Chelsea district for free.

Then perhaps end the night at one of New York's speakeasy-themed bar. Despite ending in 1933 and lasting just 13 years, the prohibition-born aesthetic has lived on in the form of dive bars or hard-to-find haunts such as Bathtub Gin and Attaboy.

Insta fodder

If you happen to have a slightly more millennial idea of what constitutes culture and simply want to buff out your 'Gram with some quality, New York-themed content, visit the Museum of Illusions where "nothing is as it seems". From deceptively sized chairs to serving your head on a platter, you are sure to get a lot of like-worthy pictures from your fans…I mean followers (make sure you check out the rotating room, it will bend your mind).

Another fascinating place to source some awesome pics for your feed for free is the Soho district. The recently launched "Rally Rd" is primarily an investment app designed for millennials which allows them to invest small amounts of money to own a fraction of a luxury sports car in the hope they will see a return on their investment. On the slightly more practical side, 250 Lafayette Street is the home to the app's headquarters where they will allow you to pose with their latest "investment" which at time of press happens to be a 1963 Ferrari 250GT Lusso.

Another Soho spot you can visit before the end of May this year is the Color Factory. Based on its San Francisco counterpart of the same name, the Color Factory is "an interactive art experience" and a sensory fun ground. Its pièce de résistance is the massive, adult-only ball pit (you're never too old for a ball pit).

Let's get weird

When the traditional, the cultural and plain aesthetic become mundane, all that's left is to get a little bit weird and few places tick that box more than the House of Yes. The funky former ice warehouse hosts a number of themed nights every week, from dirty circuses to cabaret performances, and fancy dress is more than encouraged.

Another slightly odd experience for spring visitors to the city is The Butterfly Conservatory located in the Natural History Museum in Central Park. With more than 500 free-flying butterflies (and its creepier cousin, the moth) flittering among a forest of tropic plant life, marvel as the park shows you everything from a butterfly's anatomy to their magnificently bizarre metamorphoses from caterpillar form into butterfly.

To have the chance to be a part of this monumental marketing extravaganza, visit the Digital Marketing Innovation Summit on March 26–27, 2019.

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