Reddit has over 50,000 active communities and over 250 million users. The platform attracts 8 billion page views on a monthly basis. It’s a buzzing online world that’s open for everyone to enter. That’s exactly why digital marketers are so interested in it.
Michelle Simpson, project marketing manager at Bestessays, explains: 'Reddit is growing by the minute. We saw a great increase in the activity at our website since we started promoting it on this platform. That being said, it takes a good deal of effort and commitment to make that happen. However, if you want to connect to a relevant audience, understand their requirements and adjust your offer accordingly, this is the right platform for a marketing expert to use.'
How exactly do you implement Reddit in your digital marketing strategy? We’ll list 10 effective ways to do that.
1. Invest in Paid Ads
You can set up a Reddit advertising campaign in minutes. The daily budget minimum is only $5. If you advertise well enough and you use the full potential of this platform, you’ll get a lot of value for that amount of money.
Gabriel Weinberg, founder of DuckDuckGo search engine, had great experience with Reddit ads. His experience shows that Reddit reaches the people you mostly want to target: those who engage with your product and stick around your site.
2. Pay Attention to r/Deals Subreddit
Digital marketers focus on many important subreddits, but they often forget about one: r/Deals. The Reddit community is not particularly kind to obvious promotion. They will ignore your call to visit the official website if you don’t offer something in return.
If you promote your offer on Reddit with a special deal, you’ll get the attention of the users. This is a subreddit everyone likes to explore. Whenever the users want to buy something, they try to find a beneficial deal here. Use the opportunity to attract them with your offer.
3. Provide Additional Customer Service through Reddit
The reviews and testimonials your brand gets on Reddit are believable. If you show up there, you’ll prove that your team cares about the level of satisfaction the customers get.
Whenever you see a negative review, try to fix the damage. Offer a refund or tell them to contact you, so you can substitute the product.
4. Organize an AMA
AMA is short for Ask Me Anything. You give your target audience a chance to ask questions, and you get an opportunity to engage them with your answers. If AMA was good enough for Barack Obama, it will be good enough for your brand, too.
5. Research New Content Ideas
You’re aware of the fact that you have to produce high-quality content with all the right keywords in it. That’s the only way to direct Google users towards your website. At one point or another, you get stuck. You’ve covered most topics you had on your mind and you feel like your SEO campaign is getting repetitive.
The activity of Reddit users is a great source of new content ideas. They ask questions, but they also share problems and first-hand experiences. Just explore the relevant subreddits and you’ll find tons of ideas for new content.
6. Find Collaborators
Find out what’s going on in your industry! Observe the conversations and give them information whenever it’s helpful.
You’ll notice that many users are open to communication with brands. Whenever you spot such a user who has good Karma, you can offer collaboration.
7. Get Feedback and Keep an Eye on Market Trends
Does your target audience user Reddit? If the answer is yes, then you have a great opportunity to ask for their feedback. Start a thread and invite everyone to share their experience with your brand. Show you’re a great listener. That feedback can help you make the brand better if only you’re willing to improve the product or service in a way that makes your customers happier.
Don’t forget to observe the reactions of your audience to competitive brands. What more do they want? What do they dislike? What do they love about those brands? With all this information at hand, you can easily improve your marketing campaign.
8. Start a Subreddit Contest
Let’s say you’re promoting a site that offers fitness lessons. You can organize a contest – everyone will share a personal story on how fitness improved their lives. The user with most upvotes will get a prize: free lifetime membership and full access to the content.
Subreddit contests are great because they let you engage the relevant audience. Most of them will be there for the prize, but you’ll get valuable exposure, too.
9. Set Up a Calendar
Before you start posting on Reddit, you have to understand the community. Take your time to explore. Remember: you can’t submit the same comment to different subreddits. That’s called spamming and it can get you banned. If you really want to boost a brand’s reputation through Reddit, you’ll have to plan a good campaign.
Set up a calendar. Plan how much time you’ll spend on Reddit and how you’ll organize your activity there. When you approach this campaign with a good strategy, it will yield great results.
Remember: Reddit is fun! Whatever you do, don’t lose that aspect. Listen to your audience, give them what they need, and don’t allow this part of the digital marketing campaign to become stressful.