Online marketers cannot avoid social media, and it’s been that way for many years now. Social networking is the way to get to the masses, since the masses hang out in these networks.
Here are some lesser-known social media facts which you can use to plan your marketing objectives.
1. Old vs. New
Facebook and YouTube are continuing to expand their user base; these online platforms are getting saturated with mostly adults using it whereas teenagers and youngsters are switching to Instagram, Snapchat, Twitter, and WhatsApp. Pew Research breaks down the analysis for you.
However, data shows that the social media landscape is currently dominated by Facebook and YouTube.
Facebook and YouTube continue to be used by a majority of American adults. If you are targeting people in this age group, you need to focus your social media efforts on these networks. But the most happening category is Americans between the ages of 18 and 24. They adopt various, new social networking platforms.
Among these, Pew Research estimates that:
- 78% in the age group of 18-24 use Snapchat, with 71% visiting the platform multiple times every day.
- Less than half the users in the 18-24 age group, around 45%, use Twitter while 71% use Instagram.
Here’s the graph:
And these surveyed users hang out in the social networks on their mobile phones.
2. Two-thirds of US Adults Consume News from Social Media
News-related marketing is something that can be pretty effective if the stats are to be believed. News has been something particularly circulating well in the social networks.
Pew Research in mid-2017 reported results from its research which stated that 67% of Americans consume some news from the social networks. Twitter, YouTube, and Snapchat are the primary social networks that have tasted growth in news consumption. President Trump’s frequent announcements on Twitter has greatly contributed to this.
3. 74% of Twitter Users Reported Getting Their News on the Site
Only 32% of YouTube users get their news there though. 29% of Snapchat users get their news from the network, as of August 2017. 45% of Americans consume news on Facebook, which is largely because of Facebook’s massive user base.
Facebook Could Make Changes to Increase Ad Inventory
When you are focusing on Facebook marketing, make sure you plan based on the potential changes this social network could go through. Facebook is concerned that its ad inventory is decreasing. The space for Facebook to display ads is significantly coming down.
As a reaction to this, back in early 2017, the social network announced that it was looking to focus on longer timeline videos for improving experience since they had already exploited ads in the news feeds.
It then launched mid-roll ads in those timeline videos which helped it secure further revenue. Then came Messenger ads. Facebook’s Marketplace platform has also been opened up to advertisers. With its Q3 ad revenue having slowed from 2016 to 2017, Facebook will be looking to further roll out updates in 2018 to accelerate its ad growth.
Social Networking Architecture Could Change Thanks to WeChat
Facebook could possibly be improvising by taking cues from an unlikely social network, WeChat. This is a Chinese messaging service that has soared in popularity in the country. Gartner research in early 2017 found a rather surprising piece of data.
4. 95% of Chinese people above the age of 16 find WeChat indispensable
The reason behind the immense popularity is that, though being primarily a messaging service, WeChat helps its users in various tasks.
It can help them order food or a cab and check their bank account, while serving as an in-office chat service as well. And, there are infinite other possibilities for this network as well, beyond the options we discussed. This enables WeChat to suit the various needs of various users, people with different emotional and social perspectives.
That’s what the social networks of the Western world haven’t quite managed to achieve. These multiple services enable WeChat to potentially derive revenue from multiple streams.
Facebook has Been Targeting Multiple Dimensions
We can see Facebook getting there. It bought WhatsApp, which appeals to users who don’t wish to get too much into the limelight that the primary Facebook platform provides. And, Facebook is encouraging its users to sign up with Messenger. In fact, Gartner stated back in 2017 that:
5. Messaging apps could get more popular than social media apps in the next two years
In any case, there could be more efforts by Facebook to make itself a kind of an app or social network with a much broader and multidimensional appeal.
Make Videos an Integral Part of Your Online Marketing Efforts
So, if you’re thinking about where to implement your marketing efforts for your dropshipping website to adapt to an evolving Facebook and its subsidiary apps, remember that whatever way Facebook or the other social networks transform, video content will continue to be one of the most successful ways to keep the audience attracted.
Short, interesting and useful videos will continue to be the most effective way to get the message across, whatever be the social network. Research in 2016 revealed that having videos on your website can increase its traffic by 55%.
6. Video content could account for 80% of Internet traffic this year.
It is estimated that over 150 million mobile users watch videos every month at least. Other statistics by Insivia reveal that videos account for a third of all online activity, and 90% of Internet users claim that watching a product video enables them to make quick decisions. As a result, 87% of marketers online use videos for promoting their products.
These stats are clear indications that focusing on social media content and marketing should involve a good deal of video content. It’s a fact that videos get people hooked and has the greater power to influence them, particularly if they are interesting, useful and short.
Insivia stats also state that:
7. Shorter videos get viewed and shared by 37% more users than the longer videos.
Social sharing is important for your videos to reach out to the users. According to StacksAndStacks.com, people have a 144% greater chance of clicking on a product and buying it after checking out a product video.
Social media marketing could be highly competitive, but you equally have myriad options to target your audience. With the right data, forward thinking and planning, it’s yours to conquer.