Seven essential SEO tips for small business owners

For a small business, a solid SEO strategy is essential to driving growth and building interest in a brand – these tips will help to take your small business to the next level

3Jan

Starting a business is not an easy process and it becomes even harder when you are looking to expand your business. If you have a small business, you need to be present in most digital platforms to advertise your products or the services you are offering. Some of the digital platforms you should join include social media and search engines. However, start-ups and small-to-medium enterprises (SMEs) might find consultants and SEO services quite expensive – especially if they have not done thorough research and they are looking to keep costs low.

Here is an SEO checklist that will help you prioritize your SEO tasks for a small business enterprise:

1. Know your target audience well

This is very important because you will know who you are selling to and your target market. When you know who your target audience is or will be, it becomes easy to market your products or services, create content and search for the keywords to use among other things. Therefore, whether you are hiring an SEO agency or you are doing it yourself, you need to research your target audience to make the right choices.

2. Fix technical issues and optimize your page

If you do not know anything about SEO or you have a piece of limited knowledge about SEO, it is advisable to hire an SEO expert agency or an expert to offer SEO services. Your website should not have any technical issues like duplicate content, broken links and slow page speed. If these issues are not fixed, they will affect your rankings and traffic to your page, making it hard to benefit from SEO strategies.

After fixing the technical issues, you need to optimize the page by creating quality content by conducting thorough research. Some of the things you need to optimize when creating content are:

  • Titles.
  • Meta descriptions.
  • Alt text and images.
  • Body content.
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    3. Register and optimize Google My Business

    When starting a business, you need to make it very easy for people to find you on Google places and on the internet. Therefore, you will have to register and optimize your Google My Business to enable customers and other people to find you with ease. Optimizing your Google My Business is easy because you only need to claim and verify it on its website. Some of the things you should remember when optimizing your business are:

    Fill out as many fields as possible to enhance your listing (e.g., adding videos and photos).

    Choose the right category for your business.

    4. Manage the local business listings and citations

    When optimizing your business, you need to understand that consistency and accuracy is very important to avoid confusing people. As a result, your business's name, address and phone number (NAP) should be accurate to improve your local presence. If you don’t know your accurate NAP, you can look for a service that will distribute your NAP information so that you can update the info on your page.

    5. Add schema markup

    Schema markup usually sends search engine signals about the components of a page, including:

  • Phone number.
  • Address.
  • Business number.
  • Ratings.
  • Business hours.
  • 6. Register with Google and Bing webmaster tools

    If you have a website already, you need to register with search engines such as Google and Bing and submit your sitemap. This is very important because you will find out what the search engines understand and know about your search engine content.

    7. Register with Google analytics

    Even though the webmaster tools can offer you a wide range of information from about search engines, Google Analytics offers a lot of information about users' views. Knowing your users' views is important because you will know their experience on your website and understand how you can offer them a better experience by improving your content or services. Google analytics should help you find out the following:

  • The most popular landing pages.
  • The most popular exit pages.
  • The pages that are commonly visited.
  • Major traffic sources on your page.
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