Creating the perfect website – from a marketing perspective, to say nothing of backend functionality and potential product integration – is not easy. And there's no promise that it will attract traffic, especially in all-important Google search results. Webmasters need to focus on using the latest search engine optimization techniques if they ever want to stand out among the plethora of competitor sites. While great UI is still important for marketing, here are several SEO techniques that cannot be ignored. Take the time to enhance your SEO with these tips and you may be surprised to see just how much your site traffic will improve.
Speed is King
Paid Advertising Boosts Organic Results
Most people only think of paid search advertising as a way to buy space in search results. The truth is that you can easily use advertising to create demand for your brand, which in turn can lead more Google users to search for your company by name or to click on your organic listing. Focus on building your online advertising up through social media and Google PPC ads, and I can almost guarantee a boost your organic search numbers. In fact, I've seen it firsthand with two separate attorneys, injury lawyer Adam Kutner and attorney Mitch Fielding. Both have seen noticeable boosts in branded searches and overall clicks by combining paid campaigns with organic efforts.
Meta Tags Say It All
One of the first thing people teach you about SEO is to optimize both meta descriptions and page titles. The problem is that this leads most people to stop focusing on content quality and focus more on keyword formulas. Remember, you are writing for a real audience. They don’t want to see generic titles stuffed with keywords. The difference between a high click through rate and a low one, could be as simple as a well-written title. Remember, better titles often lead to an increase in social media shares as well, which ups the number of backlinks your website has.
Reducing Your Bounce Rate
A bounce rate refers to the number of people seeing your homepage and immediately clicking the back button. When your bounce rate becomes high, it means that not enough people are finding your content interesting. This in turn sends signals to Google, which lowers your ranking and displays similar websites with lower rates in its place. Focusing on improving your UX design will help you lower this rate and allow you to keep visitors on your page longer.
Know When People are Talking about You
Once you start to gain traffic, people will naturally begin talking about you. Social media shares and website mentions help you build backlinks that allow you to gain traffic. You need to encourage people to talk about and share your content whenever possible. In addition, controlling this content can be extremely beneficial. Use Google Alerts to make sure people are linking to you properly. OpenSiteExplorer allows for unlinked brand mention searches. By performing regular searches, you can find new ways to engage your audience and link to your website.
Getting the Right Traffic
Google controls the majority of the traffic a typical website will see. The more traffic you have, the more likely your site will rank. Search engines like Google measure your traffic to help them see how popular your website is.
Not all traffic is created equal. Having a lot of the same traffic can send signals to Google that affect who your site is displayed to. Investing in responsive designs and local search optimization can help boost your site to more relevant people. It will also allow you to target a wider range of viewers. Remember, having a lot of traffic from Chrome and Android browsers can also help give you a push.
If you aren’t sure how else you can improve your website SEO, focus on social media optimization and sharing content. Sometimes, all you need to do is start sharing to get a traffic boost.