​6 Outdated Social Media Tactics That You Should Not Use

Don't be surprised when some of your SMM tactics no longer bring benefits

28Mar

If you think that maintaining your monotonous and repetitive social media strategies will amaze you with different results every time, then my friend, you’ve got to change the way you think!

It’s really bizarre when social media managers keep running obsolete social media campaigns without any prospective gains or imputable success.

Whether you’re turning a blind eye or are just pretending to be a sloth or even trusting blindly the fate of your success, you’ve got to hold your horses right there!

Here’s the thing: In case you’re thinking of moving with today’s social media speed to produce ultimate results, you’d better stop wasting time on social media tactics that make you look antique.

So let’s get halting those old-timer social media strategies that won’t work for you anymore.

  1. Posting Your Own links Only

The way several brands tag their links with each social media post isn’t something new but can become irritating to their followers.

It’s your own link and you should be proud for sharing it to your own content.

But if you think that your followers like your ‘one-and-only link’ content marketing strategy, you might possibly make them lose interest.

What to Do Now?

●Balance is the answer to everything (Yes, at least in this case!)

You can achieve balance by creating your content and including links (from noncompetitive sources) that resonate with your audience’s interest, are meant to help your audience, and deliver a sense of usefulness to them.

Make people believe that your content isn’t just promotional; it’s way more helpful and useful than that.

●You can also use posts that aren’t linked anywhere but can be viewed helpful.

Try short tips, insights, and business and audience-related discussions, especially on Facebook.

For that reason, there’s the Facebook’s news feed algorithm which approves posts with significant interactions.

  1. From Following to Pitching

Following someone – you feel like following – isn’t bad but things become awfully awkward when ‘the pitch’ follows straight after connecting.

Interactions like those always come off as cold and icy and make others think that you treat them as a mere prospect than a connection.

What to Do Now?

●What good is social media when it can’t be used to build meaningful relationships?

Add some personal touch to your approach by engaging and commenting on your follower’s post.

●Add some followers (with whom you want real-time interaction) to your to-do list.

Like their posts, comment, and respond as best as you can.

●Thaw the ice slowly and steadily to make your followers familiar and when it gets warm enough, you might gradually move towards your purpose.

  1. The Mass Following Fad

On social media, one of the most popular fads is about gaining followers by following as many accounts as possible.

Although it works (kind of), there’s a downside to this marketing tactic.

Either you’d lose your value and might be labeled as a fake account, or your feed will be full of junk from irrelevant connections.

What to Do Now

●First of all, go for the accounts that are genuine and relevant. Become proactive and create content that your audience would like to see.

●You also might want to keep your eye on the trending shares relevant to your business.

And you can even attract followers by posting ideas, opinions, news, and data just like Christopher Penn and Barry Schwartz did.

  1. Using Auto Bots

You know you can’t keep liking and sharing all the followers’ posts, so you fake your interest to make yourself visible and highlighted among your followers – using an auto bot.

Of course, auto bots aren’t hard to spot, they destroy your newsfeed and thanks to them, you lose the opportunity to engage and interact with relevant and valuable connections.

What to Do Now

●Real-time engagement takes time but is the real deal. You’ll be posting, liking, sharing, reading, and commenting on the content that’s truly valuable to your purpose. So, give all those auto bots and other machine learning marvels a break!

●If you feel you can’t find time for ‘organic’ engagement, try asking why you’re here in the first place and what you’re expecting to gain from it.

  1. Following the Posting Time Rituals

Although there’s nothing wrong with posting your content at times when your followers are mostly online, there’s a void in the studies that suggest the best posting times.

The results from these studies always hit the point of retrogression and there might possibly be the ‘peak’ regions.

BUT since the study cannot be generalized for each business, you can’t be sure if the ‘peak’ times will suit you best.

What to Do Now

●You can use various tools (for example, Audience Insights for Facebook, Followerwonk for Twitter) to view the stats regarding audience active hours.

●Try experimenting with scheduling posts on a social media platform at different times with alternating days. By doing so, the pattern of peak engagement will be exposed to you within no time.

  1. Neglecting Optimization of Content for Social Sharing

Many expert content creators focus on optimizing their content for SEO, but only a few think of optimizing that content for social sharing.

Stats reveal that 84% of the marketers use at least 3 social media sites once a day at least to promote their content.

It’s also been reported that as the amount of content has increased, social sharing has reduced. This means that your content has far less chance to be shared (Yikes!)

What to Do Now

●Make sure you select the platform that your target audience uses most.

●Limit sharing options to only three or four, as scientific studies reveal that when given many options, the brain might experience fatigue and hence, the subjects might end up indecisive.

●You can also use Open Graph tagging to view how your content looks like when it’s shared, along with the text, URL, and the shared graphics.

Wrapping it Up

Social media trends keep taking significant turns and no one knows what road marks the end of which tactic.

So, it’s up to you to define your social media strategy and keep adding new tactics to your social media escapade.

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