The unending quest of web designers to use creativity and innovation has brought a sea change in the way websites are designed today. In the last decade, the web development industry has seen amazing progress. Today, designers are using advanced tools and techniques to create functional websites that offer unique user-experiences.
By implementing the latest web design trends and techniques, designers are making the design development phase more interesting. As in the case of any other creative disciplines, professionals from web design industry are also embracing the latest trends to serve their clients in the best way possible. Having visually appealing websites that drive a significant amount of traffic is crucial for businesses to beat today's cut-throat competition.
Giving importance to usability is the key to success. Businesses that fail to understand the importance of the usability of their websites, can’t actually improve their online reach. Improved usability plays a crucial role in enhancing the performance of any website and increases sales. Visitors go back to only those websites that offer seamless user experience.
Here are the important features of a functional and user-friendly website:
Excellent Information Architecture
Quality information architecture improves the usability of your website. Information architecture is nothing but the way information is presented on your site - and that has to be perfect. Ignoring the significance of information architecture reduces the performance of your site. Since websites provide tremendous information to users, it's crucial to organize that information in right sections and categories.
If you want to reach more customers, it's utterly crucial to have a mobile-friendly website. Since a large number of people use their mobile phones to access the Internet, having a mobile compatible website can definitely expand your reach. For creating a mobile compatible website you can use web-based mobile website builders. The best part of using them is they are free.
Once you end-up developing a mobile-friendly version of your site, you can then test it with tools like Google mobile site tester to figure out whether it’s easily accessible or not.
Fast Page Loading Speed
Visitors get really frustrated when they visit a website that takes a lot of time to load. It's one of the most important reasons for them to leave the site. Website owners spend a lot of time and money to design a website and to bring traffic to it. They should also work on improving the performance of their sites because it affects their rankings to a great extent. All the high performing websites load within 5 to 6 seconds, and if yours is far behind that then you need to take crucial action.
Tools like Pingdom provide tremendous support to website owners in identifying the speed of their site. In addition to that, they also provide necessary suggestions to enhance the speed, so you can take advantages of such tools to improve the performance of your site.
Designing a captivating logo is also very important to boost the performance of your site. Since it talks volumes about your brand, it has to be attractive.The right placement of the logo is again very crucial because it helps in bringing the visitors back to the homepage.
High Visual Appeal
The overall look and feel of your site have to be really appealing, otherwise, it won’t be able to engage visitors effectively. They will leave your site if it’s not aesthetically pleasing. So, it’s crucial for web designers to use the right colors on your site, that go well with your brand personality, to make it visually appealing.
In addition to that, well-formatted content, effective error handling, browser compatibility, and quality usable forms are other important features of a high-performing and user-friendly website.
The Article is provided by KenMagas.